Direct quotations should be used less than indirect ones for feature leads, since the interviewee will seldom give a dynamite quotation that summarizes the main points of the feature.

It is best to alternate paragraphs of direct quotations and paraphrase.

Avoid using the phrase "when asked".

It is normally best for the reporter to avoid any reference to hisself/herself in the story

Avoid whole paragraphs that describe personality. Generally, it is better to bring in a touch here and there throughout the story.

Use a synonym for "said" only when another word fits the meaning better.

"Stated" is always an appropriate synonym for "said".

It is not necessary to attribute paragraphs of paraphrase.

It is usually best to place an attribution before the quote.

Feature stories should never exceed 300 words in length.

Feature stories never require research.

Feature stories depend upon the writer to apply her/his imagination to the facts--yet they are not fiction.

"Verbosity" means that the writing has little or nothing fresh about it.

"Circumlocution" means that the writer uses too many words, tempting readers to skip.

Feature stories should make the reader feel as if he/she were a part of the story.

It is permissible in feature stories to use second person you. However, the majority of feature stories do not use it.

It is possible to round out a feature article by linking the conclusion to the beginning.

Feature stories seldom use direct quotes.

Personality sketches are easy to write because it is easy to portray personality

Informative features do not need a local angle.

Feature writers do not need keen observation.