Creating interest and demand for a product before it is available for sale.

Intentionally and subtly placing a branded product in a media without formally calling it to the attention of the viewer.

A type of advertising sent directly to individual customers without the use of a third party

The efforts used to encourage customers to buy a product within a specific time period, usually as soon as possible.

A promotional activity that encourages customers to participate rather than just observe.

The process of creating floor plans and displays to attract customers attention and encourage purchases.

Consists of the marketing activities promoting goodwill between a company and the public.

A story featuring useful company information written by the company PR contact.

A packet of information sent to the media about a new business opening or other major business events.

A meeting set by a business or organization to which the media is invited to attend.

Any direct contact between a sales person and a customer with the objective of making a sale

Companies who sell to consumers.

A business selling to another business.