WorksheetsMarketo Quiz - 3rd Milestone
Total questions: 20
Worksheet time: 40mins
Head Start is an email functionality that:
Deploys your email early to your testing group.
Processes your email 12 hours in advance for faster delivery times.
Sends your A/B test to the test group at least 1 day prior to the remaining portion of your audience.
Is required for all batch emails.
Which type of A/B test would you not run if you want to improve your open rates?
Date/time.
Whole email.
Subject line.
From name.
What is the reporting impact of selecting an acquisition program when importing a list?
Selecting an acquisition program is required for using the Success Path Analyzer.
The acquisition program is required to show program success in the Email Performance report.
The acquisition program is required to show the number and percent of new names in the Program Performance report.
Create a smart list using the filter 'Filled out form' with the constraint of 'Web page'.
Which of the following are use cases for using request campaign? (Choose all that apply)
Creating a campaign for sales to use from within Sales Insight.
Triggering a campaign using an external system via the API.
Adding members to an engagement program.
Alerting someone to follow up on a sales lead.
When should custom columns be added to a lead report?
To display anonymous visitors in a Web Page Activity report.
To change the Lead Created At time frame to show results for the fiscal year.
To review email statistics on number delivered, number bounced, and open rates.
To show how leads that were created this year have progressed through the lifecycle.
You want to analyze marketing's overall lead generation efforts to grow the database over the past three years. Which report type should you run?
Program Analyzer.
Leads by Status report.
Lead Performance report.
Leads by Revenue Stage report.
Opportunity Influence Analyzer.
Which two columns on the Program Performance Report are calculated using acquisition program?
New Names.
Total Members.
Revenue per New Name.
Cost per Member (USD).
Cost per New Name (USD).
A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.
What will occur?
The report will return an error for cost per success.
The report will return a null value for cost per success.
The report will identify the last program status as a success and calculate based on that.
The report will identify the first program status as a success and calculate based on that.
If you want to see how many people clicked through to your landing page from an email, which report would you use?
Email Performance Report.
Campaign Email Performance Report.
Email Link Performance Report.
Landing Page Performance Report.
Which of the following can you view in a Program Performance report? (Choose all that apply)
Program rank per channel.
Cost per success.
Number of members.
Number of successes.
Which of the following are columns that you can add in an Email Performance report? (Choose all that apply)
Hard Bounced.
Soft Bounced.
Unsubscribed.
Engagement Score.
Clicked.
If you want to understand the growth of your database, which report would you look at?
Leads by Status.
Leads by Revenue Stage.
Lead Performance.
Leads by Campaign.
In which of the following reports can you filter with smart lists? (Choose all that apply)
Lead Performance.
Landing Page Performance.
Web Page Activity.
Email Performance.
If you wanted to limit your web page activity report to only show leads in Germany, which of the following sections would you modify?
Report.
Smart List.
Setup.
Subscription.
A marketing manager is running a landing page A/B test and wants to know which of the two pages had the best conversion rate. Which report should be used?
Form Conversion Report.
Event Registration Report.
Landing Page Activity Report.
Landing Page Performance Report.
A marketer has a field on a form where a lead can indicate products of interest. The corresponding field in the CRM contains product codes, but the marketer wants to display the full product names on the form. What should the marketer do?
Use a custom Visibility Rule to change the picklist items.
Use Mask Input to change the display value of the picklist items.
Use a different Display Value and Stored Value in the picklist items.
Use Progressive Profiling to change the display value of the picklist items.
A marketing and sales organization has a service level agreement (SLA) in place that requires sales to follow up on an assigned lead within 24 hours of receiving a notification. If a follow-up does not occur within 48 hours, a reminder notification is sent to them.
Which set of flow setup steps should be used to accomplish the reminder notification?
Wait, Send Alert.
Wait, Send Email.
Wait, Add interesting moment.
Wait, Change Program Status, send Alert.
A marketing manager has an engagement program with emails that have been activated and approved. The stream cadence has been set up, and the program turned on, but after the cast date, the manager can see that emails are not sent.
Which step has been missed?
The quality of the deliverability is not checked.
Members have not been added to the engagement program.
The CRM sync with the engagement program is not activated.
The engagement score has not had sufficient time to calculate.
Which three steps should a marketer use to make an unsubscribe page appear in the readers local language?
Update the individual languages and set your default
Create a smart list for language each preferred language
Create a segmentation for language with a segment for each preferred language
Create the content block on the landing page as dynamic, selecting the preferred language segmentation
Create the content block on the landing page as dynamic, selecting the preferred language smart list for each language
The following token is added to a subject line in an email: {{lead.Company Name:default=Your Company}}.
What is the purpose of the token's default value Your Company?
To display the lead's Company Name in the subject line
To replace the lead's Company Name in the Lead Database
To populate Your Company if the Company Name field is empty
To display Your Company in the subject line for every email recipient
