WorksheetsAdvertising Techniques
Total questions: 28
Worksheet time: 16mins
Advertisements are to attract and persuade consumers to buy the products or services
True
False
What type of technique or strategy is used for this advertisement?
Sponsorships
Celebrity Testimonial
Emotional appeal
Gifts
Which technique does this ad use?
Facts and Figures
Transfer
Testimonials
Avant-Garde
Which technique is used in this ad?
Bandwagon
Facts and Figures
Transfer
Avant-Garde
Which technique uses experts, celebrities, or regular people to sell products?
Facts and Figures
Transfer
Testimonials
Bandwagon
Which technique is used in this ad?
Testimonials
Transfer
Bandwagon
Avant-Garde
Which technique do you see most often in advertising?
Bandwagon
Avant-Garde
Testimonials
Facts and Figures
Transfer
Makes the claim that EVERYONE is using this product, and you should, too.
Celebrities
Fear
Bandwagon
Heartstrings
Facts and figures refers to..
A technique that wants you to associate the good feelings created in the ad with the product.
Advertisers make it seem that the product is so new that you will be the first on the block to have it.
Statistics, percentages, and numbers are used to convince you that this product is better or more effective than another product.
This is an example of?
ethos
pathos
logos
This is an example of?
ethos
pathos
logos
This is an example of?
ethos
pathos
logos
This ad uses
celebrities
plain folk
intensity
maybe
This ad uses
warm and fuzzy
beautiful people
repetition
bribery
When a famous person shows his/her support for a product or media campaign, it is called _____________.
Endorsement
Empowerment
Encouragement
Support
"I'm lovin' it" is an example of a famous _____________.
Logo
Brand
Company
Slogan
The Nike tick is an example of a famous advertising ____________.
Logo
Slogan
Image
Graphic
All of the writing used in an advertisement, apart from the slogan, is called the ______________.
Text
Script
Copy
Graphic
A common technique used in advertising is ____________.
Repetition
Humour
Imagery
All of the above
A short phrase used to sum up the message of the advertisement is called a ____________.
Logo
Buzzword
Copy
Slogan
When an advertisement is aimed at a certain group of people they are known as the ______________.
Audience
Target Audience
Viewers
Spectators
Technique the represents the product as something all normal, typical people should want.
Bandwagon
Plain Folks
Red Herring
Snob Appeal
Technique that relies on an expert or celebrity to sell product.
Name Calling
Plain Folks
Snob Appeal
Testimonial
Technique that associates product or service with a wealthy, successful person.
Testimonial
Bandwagon
Snob Appeal
Red Herring
State an importance of advertising
Increases the cost of many consumer goods
To give information about products and services
using words with wide meanings that tells very little about the product itself.
On the radio and television commercials
List three places that advertisement may be found
Newspaper
Radio
Billbroad
Garden
T-Shirt
Trees
Shoes
Doors
Plants
Gardon
Trees
Plants
What is the persuasive technique being used in this advertisement for Coca Cola?
Inclusive Language
Repetition
Anecdote
Emotive language
Tick which persuasive techniques are being used in this advertisement for Starbucks:
Repetition
Alliteration
Hyperbole
Inclusive language
Expert opinion
