WorksheetsAdvertising; Target Audience, Ethos, Pathos and Logo
Total questions: 10
Worksheet time: 9mins
What do you know about advertising? Dot point some responses.
Draw your idea of a good advertisement, label the diagram with what techniques you used.
What is a target audience?
Demographics of a target audience include (a) ?
What is Ethos?
An appeal to character
An appeal to emotion
An appeal to logic
An appeal to a target audience
An appeal to logic and reasoning is?
(a)
What is Pathos
An appeal to character
An appeal to emotion
An appeal to logic
An appeal to the target audience
What kind of pathos is used in this image?
An appeal to fear
An appeal to empathy
An appeal to hunger
An appeal to happiness
This advertisement is an example of mostly which kind of appeal?
(a)
Who is the most likely target audience of this advertisement
Dog owners, active lifestyle, young 20-30, not gender specific, average to high income
Females aged 8-14, interested in makeup, middle class family
Older Men, aged 45+, active lifestyle, high income earners
Men aged 20+, active lifestyle, single or an athlete, interested in running and fitness. Average to high income
