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WorksheetsBrands
Total questions: 15
Worksheet time: 3mins
the tendency to always buy a particular brand
brand loyalty
brand name
brand awareness
brand stretching
brand image
the title given to a product by the company that makes it
brand image
brand loyalty
brand name
brand stretching
brand awareness
the ideas and beliefs people have about a brand
brand loyalty
brand awareness
brand name
brand image
brand stretching
using an existing name on another type of product
brand awareness
brand loyalty
brand image
brand stretching
brand name
how familiar people are with a brand (or its logo and slogan)
brand awareness
brand name
brand stretching
brand image
brand loyalty
the set of products made by a company
product lifecycle
product launch
product range
product placement
product endorsement
when products are used in films or TV programs
product launch
product lifecycle
product placement
product endorsement
product range
the use of a well-known person to advertise products
product placement
product range
product endorsement
product launch
product lifecycle
the length of time people continue to buy a product
product launch
product range
product endorsement
product lifecycle
product placement
the introduction of a product to the market
product launch
product lifecycle
product placement
product endorsement
product range
the percentage of sales a company has
market share
market research
market challenger
market segment
market leader
information about what consumers want or need
market leader
market share
market challenger
market research
market segment
the best selling product or brand in a market
market leader
market research
market share
market challenger
market segment
customers of a similar age, income level or social group
market leader
market challenger
market segment
market share
market research
the second best selling product or brand in a market
market challenger
market leader
market research
market share
market segment
