Font size
WorksheetsAdvertising Language Features
Total questions: 29
Worksheet time: 24mins
Colloquial Language
Casual informal language pertaining to a specific group, meant to establish a connection between the speaker and the target audience.
the advertiser/company/product promises to do something for the consumer.
emphasises a particular point so that the audience remembers it. It can be a build-up of words, phrases and concepts for a particular effect.
To show the likelihood of something occurring.
Making a promise
the company gives an extra reason to purchase the product. Usually, it’s a saving on another product, a competition or special pricing.
A thing regarded as representative or symbolic of something else.
the advertiser/company/product promises to do something for the consumer.
These are words that say a behaviour or action is morally right or wrong.
Incentives
Casual informal language pertaining to a specific group, meant to establish a connection between the speaker and the target audience.
the company gives an extra reason to purchase the product. Usually, it’s a saving on another product, a competition or special pricing.
An exaggeration for dramatic effect.
To show the likelihood of something occurring.
Metaphors
emphasises a particular point so that the audience remembers it. It can be a build-up of words, phrases and concepts for a particular effect.
the advertiser/company/product promises to do something for the consumer.
Comparing two things using like or as.
A thing regarded as representative or symbolic of something else.
Alliteration
Casual informal language pertaining to a specific group, meant to establish a connection between the speaker and the target audience.
The repetition of two or more initial sounds.
the company gives an extra reason to purchase the product. Usually, it’s a saving on another product, a competition or special pricing.
An exaggeration for dramatic effect.
Simile
Comparing two things using like or as.
An exaggeration for dramatic effect.
the advertiser/company/product promises to do something for the consumer.
informal language pertaining to a specific group, meant to establish a connection between the speaker and the target audience.
Hyperbole
verbs used to give orders, commands, warning or instructions.
A question asked in order to create a dramatic effect or to make a point rather than to get an answer.
An appeal to emotion
An exaggeration for dramatic effect.
Language of Affect
These words that show emotion, leading the reader to feel something in response to the text.
These are words that say a behaviour or action is morally right or wrong.
A question asked in order to create a dramatic effect or to make a point rather than to get an answer.
To show the likelihood of something occurring.
Language of Judgement
Are verbs used to give orders, commands, warning or instructions.
emphasises a particular point so that the audience remembers it. It can be a build-up of words, phrases and concepts for a particular effect.
These are words that say a behaviour or action is morally right or wrong.
the company gives an extra reason to purchase the product. Usually, it’s a saving on another product, a competition or special pricing.
Imperatives
Are verbs used to give orders, commands, warning or instructions.
A question asked in order to create a dramatic effect or to make a point rather than to get an answer.
The repetition of two or more initial sounds.
Casual informal language pertaining to a specific group, meant to establish a connection between the speaker and the target audience.
Rhetorical Question
A question asked in order to create a dramatic effect or to make a point rather than to get an answer.
Are verbs used to give orders, commands, warning or instructions.
The repetition of two or more initial sounds.
Modality
A thing regarded as representative or symbolic of something else.
To show the likelihood of something occurring.
Are verbs used to give orders, commands, warning or instructions.
Repetition
To show the likelihood of something occurring.
emphasises a particular point so that the audience remembers it. It can be a build-up of words, phrases and concepts for a particular effect.
These are words that say a behaviour or action is morally right or wrong.
Alliteration
Casual informal language pertaining to a specific group, meant to establish a connection between the speaker and the target audience.
The repetition of two or more initial sounds.
the company gives an extra reason to purchase the product. Usually, it’s a saving on another product, a competition or special pricing.
An exaggeration for dramatic effect.
Metaphors
emphasises a particular point so that the audience remembers it. It can be a build-up of words, phrases and concepts for a particular effect.
the advertiser/company/product promises to do something for the consumer.
Comparing two things using like or as.
A thing regarded as representative or symbolic of something else.
Incentives
Casual informal language pertaining to a specific group, meant to establish a connection between the speaker and the target audience.
the company gives an extra reason to purchase the product. Usually, it’s a saving on another product, a competition or special pricing.
An exaggeration for dramatic effect.
To show the likelihood of something occurring.
What is ethos?
an appeal to emotion
an appeal to character
an appeal to logic
the specific group of people who are most likely to buy your product
what is target audience?
an appeal to emotion
an appeal to character
the specific group of people who are most likely to buy your product
an appeal to logic
What is pathos?
an appeal to logic
the specific group of people who are most likely to buy your product
an appeal to character
an appeal to emotion
what is logos
an appeal to logic
an appeal to character
the specific group of people who are most likely to buy your product
an appeal to emotion
Juxtaposition
two things next to each other that normally don’t go together.
contains a lot of landscape.
the first thing you notice when you look at an advertisement.
an appeal to emotion
Salience
is the first thing you notice when you look at an advertisement.
We automatically look at a persons’ eyes first. Where the eyes are focussed directs the consumers gaze as well.
Different colours create different feelings for the viewer
Warm Colours
they stimulate excitement
they increase the appetite
can have a calming effect on people
shows the full body of the character
an appeal to character
Draw your idea of a good advertisement and label it
What does the colour green mean in advertisements?
Pink is associated with
(a)
What are the elements of PEEL?
List them all (i.e. P means..)
Write a brief (you can dot point if you're running out of time) PEEL paragraph about this advertisement. Include at least two features (language, textual or visual)
Write about our English Lesson:
3 things you've learned
2 things you're unsure about
1 thing you have enjoyed
1 thing you think I can do better
