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WorksheetsDigital Marketing
Total questions: 21
Worksheet time: 11mins
SEO is the acronym for?
Site Efficiency Optmisation
Site Engine Optimisation
Search Engine Optimisation
Search Engine Original
Developing, promoting, and distributing products to satisfy the wants and needs of a customer
Goods
Services
Marketing
Tangible
Digital marketing is often referred to as___________.
online marketing
internet marketing
web marketing
All of the above
the customer review of a product on an E-Commerce website.
Awareness about the brand
Awareness about the product
Experience the product
Both a&c
The simulation of human intelligence processes by machines
Computer Intelligence
Artificial Intelligence
Content Marketing
Marketing Intelligence
Social media is a great source of directly communicating with your customers to increase your product awareness.
True
False
______ is the process of reaching your home business' target market through the use of a blog.
Blog Marketing
Social Marketing
Email Marketing
Video Marketing
The purpose of Digital Marketing is ...
To encourage users to use mobile devices like mobile phones and mobile tablets
To save time and effort in marketing
Leverage on digital platform to promote and sell goods and services
To protect the environment as print media is bad for the environment
Digital Marketing as a platform increased with the prevalence of devices e.g. smartphones, tablets, notebooks
True
False
Which of the below is is a digital marketing techniques? (There is more than 1 correct answer)
Rewarding a site or individual for each sale/ lead i.e. Affiliate Marketing
Creating and sharing useful, relevant and quality content content i.e. Content Marketing
Engaging consumers at a booth by showing content on the tablet to generate interest
Reaching consumers through their mobile phone with content and information i.e. mobile marketing
To increase website traffic and visibility in search engine results pages through paid and unpaid (organic) methods
Digital Advertising
Search Engine Marketing
Search Engine Optimisation
Display Advertising
Email marketing is a digital marketing technique to
Reach consumers directly via e-mail using text and rich media content
Reach consumers by sending them brochures with our company email via postal service
Display our email addresses on every print advertisements
Using our website as marketing tool with our email address
Identify which are the 3 digital marketing goals from below list (There is more than 1 answer)
Informing customers
Increased visualization of our products and services
Direct customer engagement
Improved customer service
Lead generation is to generate customer interest in the company product and services and creating contact lists of those user who have expressed interest
True
False
Which of the list is NOT a digital marketing advantage?
Cost effectiveness
Higher engagement compared to traditional marketing
ROI is easily tracked
All audience is suitable for digital marketing
Which of the following are ways to establish a web presence? (Select more than 1 answer)
Business directory
Engage an influencer
Web application
Blog
Option to demote a link is found in
Google Analytics
Google Adwords
Google Tag Manager
Google Webmaster
What is media.
Where there is user generated content
Where there is editor generated content
Where there is a publishing & distribution of content
None of these
Abbreviate ISP
In System Programming
Information Service Provider
Internet Service Provider
Internet Service People
Length of title characters that Google displays on search results
150.0
75+
50-60
120.0
Off-page optimization
list of activities carried beyond website to improve crawler activity to improve search result
content optimization
is list of activities on the website to improve search results
site map creation
