WorksheetsStrategic Communication Planning Framework
Total questions: 10
Worksheet time: 5mins
What is the first step of strategic communication planning?
Define your goal
Know your target audience
Create the big idea
Tone & mood setting
What is the final step of strategic communication planning?
Define content pillars
Pick format
Choose channels for your content
Content plan allocation
What are basic types of goal/objective?
Awareness, Consideration, Action, Engagement
Awareness, Consideration, Action, Advocacy
Awareness, Consideration, Purchase, Advocacy
Engagement, Consideration, Action, Advocacy
What is the difference between fact vs insight?
Fact is the what, Insight is the when & where
Fact is the what, Insight is the how & why
Fact is the how, Insight is the when & where
Fact is the when & where, Insight is the how
Why's big idea important?
Big idea is the umbrella to cover all of your activities
Big idea is the core of the campaign
Big idea give you the direction to execute the campaign
All of 3 above
Which is the unsuitable keyword to use for tone & mood setting
Funny
Inspiring
Great
Sweet
Which is the wrong way to create content pillars?
Fear => Fear of speed, fear of darkness, fear of height
Dream => Student's dream, Worker's dream, Housewives' dream
Party => Single party, Couple party, Family party
Entertainment => Music, Video, Article, Movie
Which is not one of four corner of content marketing format matrix?
Entertain
Inspire
Consideration
Convince
Which you should base on to choose channel for your campaign?
Your target audiencee
The characteristic of each platform
Goal of the campaign
All of 3 above
What is good content?
Content that provide value for your brand
Content that provide customer for your brand
Content that provide value for your audience
Content that provide money for your brand
