WorksheetsBusiness of Retail - Unit 3
Total questions: 10
Worksheet time: 7mins
Which is not a component of a marketing plan? (3.1)
Planogram
Product
Price
Promotion
Bill is creating and selling homemade cookies. Which of the following factors does NOT directly affect how much Bill will sell his cookies for? (3.1)
The price of sugar
The prices that Bill's competitors charge for similar cookies
The oven temperature Bill uses when he bakes the cookies
The amount of money that Bill wants to make on each sale
Which of the following is NOT considered a promotional strategy? (3.1)
Advertising
Publicity
Personal selling
Pricing
The promotional approach aimed at specific customers with the goal of getting the customer to take action is called:
(3.1)
Direct marketing
Cold calling
Sales
Advertising
The most influential form of advertising is:
(3.1)
Newspaper
Cold calling
Social media
TV
Visual merchandising does the following:
(3.2)
Promotes products using magazine advertisements
Creates advertising billboards
Allows customers to make a connection with products
Organizes merchandise in the stockroom
When doing a store walkthrough, you notice a light fixture in the stockroom that's covered with dust and dead insects, and one light bulb is flickering. What do you do? (3.2)
Fix it yourself
Tell your manager
Ignore the issue - maintenance will take care of it
Call the electrician
When doing a store walkthrough, you see spilled soda on the floor. What do you do first? (3.2)
Get a cone or marker and put it near the spill so that no one will walk on it
Tell your manager
Ignore the issue - maintenance will take care of it
Clean it up
What's the term for a schematic diagram that visually represents the way in which merchandise should be displayed on the sales floor? (3.2)
Visual merchandising
Planogram
PLU
Inventory system
The FIFO method makes sure that which of the following occurs:
(3.2)
Items with the nearest-term expiration dates are in the front
Items with the nearest-term expiration dates are in the back
Top-selling items are in the front
Top-selling items are in the back
