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WorksheetsMarket Leader Intermediate Unit 5
Total questions: 15
Worksheet time: 8mins
advertorial
is magazine, newspaper, or website content that looks and reads like that publication's content but is actually a paid advertisement
is a picture, sign, etc. that is used to make a product or service known and persuade people to buy it
means involving or relating to the buying and selling of goods
is a graphical user interface (GUI) display area, usually a small window, that suddenly appears in the foreground of the visual interface
A lot of local businesses ____________________ adverts in our newspaper.
endorse
target
place
puts
Creating clever and memorable ____________________ such as ‘Mr Muscle loves the jobs you don’t’ is the job of advertising agencies.
slogans
flyers
samples
jingles
The company’s new global advertising campaign, which will ____________________ in Japan, Europe and the US, will cost $3m.
promote
run
sponsor
adverise
Many people are beginning to criticise the widespread practice of ____________________ marketing, in which companies recruit bloggers to talk about products in exchange for samples or promotions.
banner
viral
outdoor
word-of-mouth
Through blogs and services such as Facebook and Twitter, companies are able to ____________________ more directly with consumers.
endorse
exhibit
communicate
talk
If you would like more information, please help yourself to one of our ____________________.
leaflets
banners
billboards
pop-ups
An effective advert is one that ____________________ the consumer to buy the product or service it advertises.
influence
promotes
persuades
suggests
The bulk of mobile advertising is still focused on ____________________ ads and text messages, but some companies are experimenting with offering free video clips supported by ads screened before and after.
target
banner
point-of-sale
hoardings
The good news about celebrity ____________________ is that companies can always sack the celebrity if he or she falls into disgrace.
endorsement
placement
advertorials
advertisements
Some internet service providers now use technology to track the web-surfing habits of their internet users to enable them to ____________________ advertising more tightly.
target
place
pop-up
set
viral advertising
is when a consumer's interest in a company's product or service is reflected in their daily dialogues
is a very old marketing communication strategy whereby popular culture and celebrities that are part of this popular culture are used to create a brand image and to deliver the messages regarding the brand image
is a practice in which manufacturers of goods or providers of a service gain exposure for their products by paying for them to be featured in films and television programmes
seeks to spread information about a product or service from person to person by word of mouth or sharing via the internet or email
......... a campaign
run
set
put
......... a message
speak
talk
say
communicate
design feature
is an important, interesting or typical part of sth
is a trendy and up-to-date part of sth
is an additional part of sth
is an extra yet not vital part of sth
