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WorksheetsDigital Marketing Exam
Total questions: 20
Worksheet time: 10mins
1. Digital marketing today is about many more types of audience interaction to assess consumer adoption and how our business can manage them to support marketing goals through…
digital device, digital platforms
digital media, digital data
digital technology
all answers are right
2. Interact with businesses using a combination of smartphones, tablets, laptops, desktop computers, TVs, gaming devices, virtual assistant...
Digital media
Digital device
Digital technology
Digital platform
3. There are three main type of media channel for marketer need to be consider today including…
Segmenting, targeting, positioning
Online media, offline media, and mix media
Paid media, owned media, and paid media
Website, mobile app, and social media
4. The approaches used to target the online audience are potentially very different, with personalization based on the customer. Personalization means, except…
Profiling personal interaction
Giving relevant message to relevant profile
Create effective communication to make the page more relevant to what customer is seeking
Provide lack opportunity to enggage the visitors
5. Digital marketing communications differ significantly from conventional marketing communications because digital media enables new forms of interaction and new models for information exchange. According to Chaffey and Smith (2017) digital communications tools or media channel offline communication and online communication can be integrated to support website and social presences. Here are the example of online partnership including…
Ad network, contra deals, and sponsorship
Audience participation, managing social presence, and viral campaign
SEO (Search Engine Optimization), PPC (Pay Per Click)
Affiliate marketing, co-branding, sponsorship
6. Understanding an organisation’s environment is a key part of situation analysis. What should not be reviewed in situational analysis?
External Review
Customer
Marketplace
Competitor
7. The players and their interactions, which influence how an organisation responds in its marketplace and shape the immediate trading environment is called as…
Internal environment
External environment
Micro environment
Macro environment
8. Tactics can be used to convert as many potential site visitors into actual visitors and then convert these into leads, customers and repeat customers is…
Personalization
Conversion marketing
Social media emotions
Targeting
9. Marketing intermediaries are firms that can help a company to promote, sell and distribute its products or services. When Internet offers a means by passing some of the channel partners, then it defines…
Intermediation
Reintermediation
Disintermediation
Supplier
10. Micro environment coverage the discussion about…
Customer, competitor and supplier
Customer, competitor and technological
Technological, political and social
Technological, politic and legal
11. Changes in technology that influence marketing opportunities, create new product development opportunities, introduce new ways to access target markets. Some security risk become a main problem for marketer to be discussed, except…
Personal confidential
Customer credit card details
Customer transaction
Customer loyalty program
12. Implications of economic forces for digital market growth shows by…
Interest and exchange rate, development of global market
Economic growth
Forecast future demand
Both are true
13. To prevent unethical marketing practice, marketer have to understand regulatory framework such as brand and trademark protection which including…
Reputation damage and monitoring brand conversion
Data protection and privacy law
Disability and discrimination law
Intellectual property rights
14. The social impact of the Internet has also concerned many commentators. Internet has the potential effect of accentuating differences in quality of life, both within a society in a single country and between different nations.
Demographic growth
Social exclusion
Legal and ethical
Brand protection
15. Digital marketing strategy is strategic initiatives to support marketing and business objectives an organization which deploy to harness digital media, data and marketing technology to increase multichannel engagement with their audiences using digital devices and platforms. Here are some digital marketing strategy activities, except…
To integrate digital with other marketing activities and ultimately support its overall business objectives
To grow a business through customer acquisition and retention
To help a business achieve low conversion rate
To achieve communications goals of not-for-profit organisations.
16. To set clear objectives and goals, a marketer can start from…
Vision-goals-measurable-relevant-actionable
Vision-goals-measurable-actionable-relevant
Vision-objectives-goals-KPIs-measurable
Vision-goals-objectives-KPIs-metric and measure
17. Combination of technology and human assistance that is used to deliver service can improve in delivery of online services are…
People, process and physical evidence
Product, price, and placement
Subtitution, digital tracking, and complementarity
Substitution, displacement, and complementarity
18. Digitalization gives implication for price like…
Increased no price transparency
New pricing approaches
Upward pressure on price
No alternative pricing structure or policies
19. Building long-term relationships with customers by retaining customer through relationship marketing, direct marketing and managing customer database to support sustainable business can be defined as…
Customer experience
Customer engagement
Customer relationship management
Customer persona
20. Big data support data driven marketing by identifying…
Data volume, data velocity, and data variety
Data volume, data velocity, and data master
Data customer data master, and data supplier
Data customer, data master, and data velocity
