NEW
Font size
WorksheetsEcommerce Quizz- Chapter 11
Total questions: 10
Worksheet time: 4mins
Howard Rheingold, one of The Well's early participants, coined the term ________, to refer to "cultural aggregations that emerge when enough people bump into each other often enough in cyberspace."
social networks
virtual communities
community portals
social forums
Which of the following statements illustrates the network effects that portals are subject to?
Specialized vertical market portals attract only a small percentage of the audience, while a few large megaportals garner most of the market.
The value of the portal to advertisers and consumers increases geometrically as reach increases.
The greater the amount of content provided by a portal, the greater its value to the community.
The greater number of portals available, the greater the potential audience for each.
One of the first online virtual communities was:
The Well.
Myspace.
AOL.
Salon.com.
A website designed to give horse enthusiasts a common discussion area would be classified as a(n):
interest-based social network.
affinity community.
practice network.
sponsored community.
Which of the following is not one of the three defining characteristics of a portal?
commerce
content
auctions
navigation of the Web
ESPN.com is an example of a:
general purpose portal.
vertical market portal based on affinity group.
vertical market portal based on focused content.
focused content portal
Which of the following is the market leader in C2C auctions?
Amazon
eBay
uBid
eBid
Portals are among the most frequently visited types of sites on the Web.
True
False
Revenue per customer decreases as the audience focus of a portal moves from general audience to a more focused and targeted audience.
True
False
Most of today's well-known portals began as search engines.
True
False
