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Edexcel Business Theme 1 2022 AI

Total questions: 22

Worksheet time: 11mins

Name
Class
Date
1.

Niche market is

a)

Unsegmented

b)

Small

c)

smaller segment of a larger market, where customers have specific needs and wants

d)

largest part of the market, where there are many similar products on offer

2.

Market share is

a)

quantity of total market sales of a product/business

b)

share of the total market that is owned by a product/business

c)

sales revenue of a product/business

d)

share capital of a business

3.

Innovation in a dynamic market can best be described as...

a)

Can result in added value

b)

Newly invented product

c)

Enables firms to charge higher prices

d)

Better or improved product

4.

Qualitative research using a focus group will require

a)

Random sampling

b)

Stratified/Quota sampling

c)

Statistical numerical analysis

d)

a product orientated approach

5.

"examining customer purchasing patterns and looking at the demographics and psychographics of customers to build predictive profiles" can best be described as

a)

Product orientated approach

b)

Use of social networking to support market research

c)

Database marketing

d)

Market mapping

6.

"splitting up a market into different types of customers to enable a business to better target its products to the relevant customers" can best be described as

a)

Market Positioning

b)

Market segmentation

c)

Market Mapping

d)

Market Research

7.

Which of the following will shift supply to the right

a)

Increase in wages

b)

Introduction of new technology

c)

Increase in indirect tax

d)

Increase in flooding

8.

Which of the following which shift supply left

a)

Fall in cost of production

b)

Cut in indirect tax

c)

Cut in government subsidies

d)

Improvement in delivery time by suppliers

9.

Intermediaries are

a)

a form of direct marketing

b)

Producers and wholesalers

c)

Wholesalers and retailers

d)

Retailers and consumers

10.

Which of the following illustrates a change in distribution to reflect social trends:

a)

Disney streaming service rather than selling DVDs

b)

BP moving from oil-based energy to solar-powe energy

c)

Gymshark advertsiing on TikTok

d)

BMW (Munich) have a quota of at least 30% women on their board of directors

11.

Which one of the following is a charactertistic of an entrepreneur

a)

Shows initiative

b)

Problem solving

c)

Communication

d)

Good at planning

12.

Which of the following is a non-financial reason why people set up a business

a)

Profit maximisation

b)

Keeping shareholders satisfied

c)

Earning enough to have an enjoyable lifestyle

d)

Social objectives

13.

An advantage of a sole traders is

a)

You do not have to inform the Inland Revenue for VAT purposes

b)

You get to keep all the net profit

c)

Business affairs are public

d)

Limited liability

14.

A disadvantage of sole trader is

a)

Problem of continuity

b)

You are your own boss

c)

Easy to start up

d)

Business affairs are private

15.

Amount of capital each partner should provide (i.e. starting cash).

How profits or losses should be divided.

How many votes each partner has (usually based on proportion of capital provided).

Rules on how to take on new partners.

How the partnership is brought to an end, or how a partner leaves

This is known as

a)

Certificate of incorporation

b)

Royalty payments

c)

Deed of partnership

d)

Share issue certificate

16.

The advantage of a sole trader becoming a partnership are

a)

Spreads risk

b)

Shares profit

c)

Less control

d)

Lack of finance

17.

In a private limited company

a)

there is less paperwork to do, because the business does not have to register with Companies House and file annual financial reports.

b)

the business’s financial information remains private

c)

any new shareholders need to be invited, which protects the business from outside influence

d)

there is unlimited liability

18.

Shares in a public limited company (plc) can be traded on the Stock Exchange and can be bought by members of the general public.

The issued share capital of a plc (the initial value of the shares put on sale) must be greater than £? in a plc

a)

£5,000

b)

£50,000

c)

£500,000

d)

£5,000,000

19.

A disadvantage of a PLC is

a)

additional funds for the business and can be a raised. When shares in a "plc" are first offered for sale to the general public as the company is given a "listing" on the Stock Exchange.

b)

Paying a higher rate of Corporation Tax

c)

Financial information is private

d)

Shareholders expect a steady stream of income from dividends, which might mean that the business has to concentrate on short term profits over market share

20.

Franchising arises when

a)

a franchisee grants a licence (franchise) to another business (franchisor) to allow it trade using the brand / business format

b)

a franchisor grants a licence (franchise) to another business (franchisee) to allow it trade using the brand / business format

c)

A franchise is bought by the franchisor

d)

The franchisee is the business whose sells the right to another business to operate a franchise

21.

A disavantage to the Franchisee

a)

Less investment is required at the start-up stage since the franchise business idea has already been developed

b)

Cost to buy franchise can be very expensive and have to pay a percentage of your profit to the business you have bought the franchiser from.

c)

Cost to buy franchise can be very expensive and have to pay a percentage of your revenue to the business you have bought the franchiser from.

d)

Lack of marketing and staff training support from the franchisor

22.

A = Profits are reinvested for one or more social purposes in the community, rather than the need to satisfy investors

B = maintaining a sense of control over work-life balance

A and B are

a)

A= lifestyle business

B = social enterpise

b)

A= social enterprise

B= lifestyle business

c)

A=partnership

B = online business

d)

A= online business

B = partnership