David is the social media manager of a privately owned teenage Sports Club social media site. When an individual organization signs up on the site they must agree to the terms of use and privacy policies before being allowed to create a profile or post on the site. These policies provide David's organization the ability to collect and use data about the users such as their interests. What would be an inappropriate use of this information?

After using a social media monitoring tool to measure your activity, reach, exposure and share of conversation you are given a score of 10. What does this number tell you?

As an experienced social media strategist, you know that ______ of social media allows you to post up to the minute updates and any developing stories about your company or brand.

Why is it important for an organization to use the same name, username, and email address across multiple social media platforms?

A catering company specializing in birthday banquets wants to share images, short videos, and menu ideas from events they have completed. What kind of social media platform would be best for this organization?

The city government has recently changed the laws regarding sales tax collection. They want to share information with local business owners in person. They are planning a series of free seminars so they can meet with as many people as possible. The social media strategist is planning the campaign to promote their seminars. What would be an effective call to action and their social media posts about the seminar?

While you are discussing type of ads on social media sites, your boss asks you how many types of ads there are on Pinterest. You inform him that there is /are ___ types of ads on Pinterest.

James is creating a social media strategy plan in order to help drive company sales. He is selecting various personas that might shop at the online store ranking them based on their possible level of interest in the product. Which stage of the social media strategy plan is he in?

The manufacturer of a line of health and beauty products is analyzing the metrics of their social media platform. They have calculated the growth rate of their followers over time. They are also considering data on the number of clicks, likes, shares, and comments about the company overall. What is the company measuring?

As a social media strategist, you want your audience to remember your presentation and perform the follow-up actions so you can achieve your objectives. In order to increase post presentation engagement and a way that can be monitored by your company you:

The author, graphic designer, and publisher of a book series will be making appearances to sign their books at a conference. What would be the best strategy to attract the largest number of customers to the signing?

You have decided to use a task-based workflow for your new social media campaign. A workflow helps the campaign manager and the team:

A large grocery store chain has an active print media operation. They publish weekly Flyers to be inserted into newspapers. They also frequently send direct Mail Flyers. How can they best incorporate social media to their advertising mix?

A scientific research organization wants to know if cloning animals could be a profitable business venture. They posed a series of questions on their social media platforms to gather information and ideas about possible product lines. The posts go viral, and they collect 10s of thousands of comments suggestions and criticism. What is this behavior called?

An airline customer service Department needs to notify passengers when a flight is delayed. What is an example of a SMART goal mission statement for the customer service department?

Which Google+ feature can you use to organize your posts?

A startup business is designing fabric patterns for the sewing industry. What kind of platforms will best meet the business' social media marketing needs?

A local television news station has many reporters and staffers who actively post articles on the station's website. They frequently share or link the stories on their personal social media sites as well. The organization has not updated their internal social media policies in several years and is preparing to review it. Why should they include personal social media usage guidelines in their policies?

Which of the following is true about SMO?