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Social Media Ads

Total questions: 18

Worksheet time: 9mins

Name
Class
Date
1.

Most social media platforms make money by:

a)

Charging people to sign up

b)

Charging users in exchange for more followers

c)

Selling products to users

d)

Selling space to advertisers

2.

What's one main difference between social media and traditional media, such as television?

a)

There aren't any ads in traditional media

b)

Social media's content is created by its users

c)

Traditional media doesn't have content

d)

Social media reaches fewer people than traditional media

3.

How do social media platforms target users with ads?

a)

Ads are placed on the most prominent parts of your screen

b)

Content you post is matched to ads you are interested in

c)

The more money you spend in online stores, the more ads you see

d)

Real life ads are posted

4.

Which of these is valuable data for a social media platform to share with companies?

a)

The photos and comments you post

b)

Any users the platforms suggests you follow

c)

The ads that appear in your feed

d)

Your password

5.

What might motivate people to post on social media sites?

a)

The more you post, the more content you're allowed to see

b)

The more you post, the fewer ads you see

c)

Posts get feedback, which people naturally crave

d)

Posting a lot discourages the attention of trolls

6.

A curated or created identity is likely to be

a)

Accurate

b)

Misleading

c)

Unflattering

d)

Daring

7.

Identify this social media logo

a)

Facebook

b)

Quora

c)

Instagram

d)

Snapchat

8.

Identify this social media logo

a)

Pixabay

b)

Instagram

c)

PicMonkey

d)

iPhone photo app

9.

Identify the social media logo

a)

Musical.ly

b)

Kik

c)

Yik Yak

d)

Tik Tok

10.

It is used to share funny videos, and do challenges

a)
b)
c)
d)
11.

To share pics and videos with other users is:

a)
b)
c)
d)
12.

What is Social Media Advertising?

a)

Advertisements served to users on social media platforms.

b)

Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform.

c)

all of the above

13.

Is this a user's post or an advertisement

a)

Advertisment

b)

User Post

14.

What type of Snapchat ad is the Coke ad?

a)

Snap Ad

b)

Collections Ads

c)

Story Ads

d)

AR Lenses

15.

How can you tell if a TikTok post is an ad?

Choose all that apply.

a)

They say sponsored.

b)

They urge you to download an app.

c)

They use brand hashtags and urge users to do the same.

d)

There are no ads on TikTok

16.

Do you think social media can have a negative impact on people?

a)

yes

b)

no

17.

What's a good thing about social media?

4 lines
18.

What's a bad thing about social media?

4 lines