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WorksheetsYr 9 Marketing Strategies
Total questions: 12
Worksheet time: 8mins
Name
Class
Date
1.
We ended up buying products we didn't notice we watched on TV. That's a great _______________ strategy.
a)
Loyalty programs
b)
Product placement
c)
Comparative marketing
2.
Try some _______________ before you choose which ice cream flavor you like.
a)
Coupon codes
b)
Product placements
c)
Free samples
3.
Our product wouldn’t have been successful without the _______________ and sponsors we paid.
a)
Loyalty program
b)
Celebrity endorsements
c)
Free samples
4.
Product, price, place, and promotion make up the _____________________.
a)
Marketing Concept
b)
Marketing Mix
c)
Marketing Oriented
d)
Marketing Behavior
5.
How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.
a)
company advertisement
b)
Product
c)
Placement of product
d)
Promotion
6.
A ____________is anything offered to a market by the business to satisfy needs, could include physical products or intangible services.
a)
Price
b)
Product
c)
Place/Distribution
d)
Promotion
7.
The amount of money charged and/or the sum of values that consumers exchange for the benefits of having or using the product
a)
Sell
b)
Price
c)
Product/Service Management
d)
Promotion
8.
Advertising is ___________________.
a)
Paid, personal presentation of ideas, goods,or services
b)
A marketing technique used when there is no other alternative to reach customers
c)
A combination of print and digital images to create awareness
d)
Paid, nonpersonal presentation of ideas, goods,or services
9.
Communication intended to persuade, inform, or remind a target market about businesses or products
a)
Advertising
b)
Promotion
c)
Marketing
d)
Discounts
10.
Marketing and Advertising are the same things.
a)
True
b)
False
11.
Which of the following are the 4 P's of marketing
a)
Profit
b)
Price
c)
Promotion
d)
Placement
e)
Product
12.
purchasing items on the spur of the moment
a)
research based strategy
b)
rebate
c)
impulse buying
d)
buyer's remorse
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