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Worksheets10.1 SEM- Promotional Planning
Total questions: 10
Worksheet time: 7mins
The most famous and prestigious of the entertainment awards are those given by the Academy of Motion Picture Arts and Sciences
True
False
An event triangle is created by the interaction of the fans, sponsors, and the event.
True
False
The give-and-take between an event, the sponsors, and the fans is called a(n)
exchange
event triangle
sponsorship
equilibrium point
Who controls the final selection of businesses approved as sponsors?
the advertisers
the venue
the ticket broker
the booking agent
Which of the following is not considered one of the "big four" annual entertainment award shows?
Screen Actors Guild Awards
Grammys
Emmys
Tonys
Entertainment awards are an important form of
distribution
publicity
information management
product/service planning
Game (a) involve the extensive planning and implementation of every aspect that takes place in and around the sports venue.
A firm that contracts with the venue on behalf of the performers is called the ______ _______.
(a)
The (a) are awards presented by the National Academy of Recording Arts and Sciences to musicians, producers, and other recording professionals.
(a) attractiveness influences attendance and is related to the current success of the team, star players, promotional activities, and venue amenities.
