After one of their major factories was shutdown due to a sudden safety crisis, Puma was still able to meet supply demands. This was due to having produced a surplus of shoes and storing them off-site, incase of an emergency.

Coca-Cola called all members of the media and press to let the public know that they had stopped production of New Coke and went back to selling the original Coke Classic recipe. This was after sales plummeted due to everyone hating the new taste.

When a McDonald’s executive blamed parents for their children getting fat, they had to walk back their statement and explain how they didn’t mean to sound so offensive. This address was given by the CEO himself to better mend relations.

After ENRON executives were accused of embezzling millions of dollars from customers, they had a ‘shredding party’ of all incriminating evidence that could be used against them. It didn’t work. They still all went to prison 😊

When an American company bought the famous British chocolate company Cadbury, many people in the UK were worried it would change. Cadbury then issued a letter to the media explaining that nothing was more important to them than maintaining the great tradition and taste Cadbury had to offer.

BONUS: Which action do you think should be done FIRST in a crisis?