"The data is perfectly clear: this investment has consistently turned a profit year-over-year, even in spite of market declines in other areas."

"History has shown time and again that absolute power corrupts absolutely."

"After years of this type of disrespect from your boss, countless hours wasted, birthdays missed… it's time that you took a stand."

"If my years as a Marine taught me anything, it's that caution is the best policy in this sort of situation."

"Ladies and gentlemen of the jury: we have not only the fingerprints, the lack of an alibi, a clear motive, and an expressed desire to commit the robbery… We also have video of the suspect breaking in. The case could not be more open and shut."

"There's no price that can be placed on peace of mind. Our advanced security systems will protect the well-being of your family so that you can sleep soundly at night."

"I'm not just invested in this community - I love every building, every business, every hard-working member of this town."

"Private demand for the product has tapered off for the past three years, and this year's sales figures are at an all-time low. It's time to research other options."

Ethos:

A certified nutritionist would have ethos when speaking at a health food convention.

Which is the most dominant appeal is most clearly used here?

What is the dominant appeal is used here?