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Key Account Management Lies, Myths, Misconnections

Total questions: 8

Worksheet time: 4mins

Name
Class
Date
1.

Highly successful Key Account Managers differentiate themselves, their proposition, and services/products by focusing on value before price.

a)

TRUE

b)

FALSE

2.

My Key Account doesn’t want to hear from me more than once a quarter, they will call me when they have a problem.

a)

LIES

b)

MYTH

3.

Highly successful Key Account Managers are always very busy initiating new sales calls – some up to 25 new calls per month. There is a direct positive correlation between the number of new calls made in a certain time frame and success.

a)

TRUE

b)

FALSE

4.

Highly successful Key Account Managers are skilful in analysing a client’s personality, neurological preference, temperament and behaviour. These Key Account Managers speak the ‘psychological language’ of the client and consequently get more and better deals.

a)

TRUE

b)

FALSE

5.

I must be liked by Clients all the time.

a)

TRUTH

b)

MYTH

6.

They are a strategic customer for EK, so we are a strategic vendor for them.

a)

TRUE

b)

FALSE

7.

Highly successful Key Account Managers are cut from the same cloth. They are all very extroverted, socially confident, articulate, persuasive, assertive, mentally alert, interpersonally sharp, and physically attractive, fast paced, determined, money oriented, dominant and driven to taste the close – and bad at administration.

a)

TRUE

b)

FALSE

8.

Highly successful Key Account Managers may never have the right answers available.

a)

TRUE

b)

FALSE