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SELF CONCEPT & LIFESTYLE

Total questions: 10

Worksheet time: 3mins

Name
Class
Date
1.

What is a Self-Concept ?

a)

the totally of the individual’s thoughts & feelings having reference to them as a subject

b)

the totally of the individual’s thoughts & feelings having reference to himself / or herself as an object

c)

the totally of the individual’s perception & feelings having reference to himself / or herself as an subject

d)

the totally of the individual’s thoughts & attitude having reference to them as an object

2.

What is Extended Self ?

a)

External objects that consumers consider a part of the people

b)

External objects that consumers consider a part of the family

c)

External objects that consumers consider a part of the community

d)

External objects that consumers consider a part of themselves

3.

What is Lifestyle ?

a)

the community live. It is how they enact his/her Self-Concept.

b)

the family live. It is how they enact his/her Self-Concept.

c)

the

basically how a person lives. It is how one enacts his/her Self-Concept.

d)

the people lives. It is how they enact his/her Self-Concept.

4.

Individuals with an INDEPENDENT Self-Concepts tend to be

a)

Individualistic

b)

Autonomous

c)

Self-Reliant

d)

All answers are correct

5.

There are 4 Levels of Extended Self : Individual Level, Family level, ............................... and Group Level.

a)

Personal Level

b)

Community Level

c)

Institutionaly Level

d)

Public Level

6.

How I want to be perceived by myself & others

a)

The Extended Self

b)

The Actual Self

c)

The Ideal Self

d)

The Social Self

7.

The following are factors that affect the lifestyle determinant, except....

a)

Demographics

b)

Personality

c)

Activities

d)

Past Experiences

8.

There are 3 measures related to consumer self-concept & Lifestyle, except....

a)

Measuring Self-Concept

b)

Measuring of life

c)

Measuring Brand Image

d)

Measuring of Lifestyle

9.

There are 3 general lifestyle schemes.....

a)

The VALStm System,

The PRIZM System,

Roper Starch Global Lifestyle

b)

The PRIZM System,

Roper Starch Global Lifestyle, The Blue Ocean System

c)

The VALStm System,

The PRIZM System,

The STP System

d)

The VALStm System,

The PRIZM System,

The Global Lifestyle System

10.

Primary motivation consists of ............., achievement, and Self-Expression

a)

actuals

b)

ideals

c)

socials

d)

personality