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Worksheetsmarketing
Total questions: 100
Worksheet time: 53mins
1. Marketing is a process which aims at ________
A. Production
B. Profit-making.
C. The satisfaction of customer needs
D. Selling products
2. The term marketing refers to _______
A. Advertising, Sales Promotion, Publicity and Public Relational activities
B. A new product needs ideas, Developments, concepts and improvements.
C. Sales Planning, Strategy and Implementation
D. A philosophy that stresses customer value and satisfaction.
3. The best Definition of Marketing given by Philip Kotler is _______
A. Marketing is the process by which companies create value for customers & build strong customer relationships in order to capture value from customers in return.
B. Marketing is a societal process by which individuals & groups obtain what they need & want through creating offering & freely exchanging products & services of value with others.
C. Marketing is the activity, set of institutions & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society at large.
D. None of the above
4. Marketing is the activity, set of ___________ & processes for creating, communicating, delivering & exchanging offerings that have value for customers, clients, partners & society.
A. Institutions
B. Organizations
C. Companies
D. Enterprises
5. The most formal and best definition of marketing is ___________
A. An organizational function and a set of process for creating, communicating and delivering, value to customers and that benefit the organization.
B. Improving the quality of life for consumers by selling them products and services.
C. Marketing is all about Meeting needs profitability i.e. identifying & fulfilling consumer needs.
D. Marketing is an organizational function includes the 4Ps i.e product, place, price and promotion.
6. Marketing is _______, there is a constant tension between the formulated side of marketing and the management side.
A. An art
B. A Science
C. Both an “art” and a “science”
”
D. Selling
7. Select an appropriate definition of ‘Want’.
A. More consumer Needs
ments
B. Needs backed by buying power
C. Needs directed to the product
D. Basic human require
8. Want for a specific product backed by an ability to pay is called _____
A. Demand
B. Need
C. Want
D. Customer
9.Marketers often use the term ________ to cover various groupings of customers.
A. Buying power
B. Demographic segment
C. Market
D. People
10.______is the best illustration of a subculture.
A. Occupation
B. Income
C. Religion
D. Family & Friends
11______ are the form of human needs take as shaped by culture & individual personality.
A. Wants
B. Demands
C. Needs
D. Social Needs
12. A place where goods are bought and sold against the price consideration between the buyers and the sellers is called ______.
A. Exchange
B. Market
C. E-commerce
D. Transaction
13. Marketing management is ________.
A. Developing marketing strategies to move the company forward
B. Managing the marketing process
C. Monitoring the profitability of the company’s products and services
D. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value
14. which of the following defines marketing management?
A. The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
B. The development of planning, policies and various marketing strategies to move the company forward to achieve the goal of profit through selling the product and services.
C. The process of identifying and managing all marketing process to sell product and service to the end users at low price.
D. The process of developing and monitoring profit of companies products and services.
15. Which one of the following is a key to build lasting relationships with consumers?
A. Price of the product
B. Need recognition
C. Customer satisfaction
D. Quality of product
17. If the focus is on social and ethical concerns in marketing’ is characteristic of the _________ period.
A. Productionp
B. Sales
C. Marketing
D. Societal marketing
18. When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _____ is created.
A. customer satisfaction
B. planning excellence
C. a quality rift
D. a value line
19. Buying goods and services for further processing or for use in the production process refers to _________
A. Consumer markets
B. Government markets
C. Business markets
D. International markets
20.The mental act, condition or habit of placing trust or confidence in another, shows which of the following options?
A. Motive
B. Belief
C. Behaviour
D. Attitude
21. “Many people want BMW, only a few are able to buy” this is an example of _______
A. Need
B. Want
C. Demand
D. Status
22. The strategic marketing planning process begins with ______________
A. The writing of the mission statement
B. The establishment of organizational objectives
C. The formulation of a marketing plan
Hiring a senior planner
23. Today's marketers need ______________
A. Neither creativity nor critical thinking skills
B. Both creativity and critical thinking skills
C. Critical thinking skills but not creativity
D. Creativity but not critical thinking skills
24. Logistics means ______________.
A. Production.
B. Flow of goods.
C. Consumption.
D. Marketing channel.
25. Logistics management is a part of ______________.
A. Production.
B. Marketing channel
C. Supply chain management.
D. Consumption.
26. Super market is also known as ______________.
A. Self service store
B. Hyper market.
C. co-operative societies.
D. None of these.
27. E- marketing is a part of ______________.
A. E-commerce.
B. E-cash.
C. E-Payment.
D. E-mail.
28. Define the term ‘market’.
a
. a place where similar products grouped together
b. a competitive high street
c. a place where buyers and sellers meet
d. a basket of goods
29. What is the difference between the term ‘customer’ and the term ‘consumer’?
a. There is no difference.
b. The term consumer refers only to people who buy food and drink products.
c. Customers buy products but it is consumers who use them.
d. Customers make organisational rather than personal purchases.
30. A disadvantage of e-marketing is
A. High cost.
B. Low reach.
C. Loss of personal contact
D. Less satisfaction.
31. When exchanges are confined within a family or close members of the family, such a market can be called as (a) .
32. Foreign exchange market is an international market.
true
false
33. Which of the following is not an element of the traditional marketing mix? a) Product b) Pricing c) Promotion d) Process
a) Product
b) Pricing
c) Promotion
d) Process
34. Production and distribution depend largely on (a) .
35. If production is less than demand, prices shoot up, resulting in (a)
36. Marketing is a connecting link between the consumer and the (a)
37. Collecting marketing information is a marketing function that’s related to ___.
a) Exchange
b) Physical supply
c) Facilitating
d) Marketing mix
38. Which of the following concept is a common approach for any marketing effort?
a) Selling
b) Production
c) Marketing
d) Product
39. (a) is a set of understandings or meanings shared by a group of people.
40. (a) provide the resources required by the company to produce its goods and services.
41. To overcome competition, a company must provide greater (a) than its competitors.
42. (a) market consists of wholesaler and retailers.
43. (a) is a tool of revenue generation for marketing.
44. An advertisement is a tool to grab the attention of an individual and using the attention to communicate a message about the product. (True /False)
(a)
45.Which one of the following factor relates to family that influences comsumer behavior?
A.Cultural
B . social
c. personal
D. business
46. Unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment refers to which one of the following?
A.Belief
B.Culture
C.Personality
D.Self-awareness
47. Which one of the following is a key to build lasting relationships with consumers?
A.Price of the product
B.Need recognition
C.Customer satisfaction
D.Quality of product
48.Luxury products, such as Rolex watches, are also known as:
A.Shopping product
B.Convenience product
C.Emergency product
D.Specialty product
49. The way in which the product is delivered to meet the customers’s needs refers to
A.New product concepts and improvements
B.Selling
C.Advertising and promotion activities
D.Place or distribution activities
50. Newsletters, catalogues, and invitations to organisation –sponsored events are most closely associated with the marketing mix activity of :
A.Pricing
B.Distribution
C.Product development
D.Promotion
51. Bread and milk are kind of products?
A.Specialty Products
B.Convenience products
C.Shopping products
D.Unsought products
52. Which of the following is not considered a type of reseller?
A.Wholesaler
B.Retailer
C.Manufacturer
D.Distributor
53. Which of the following is not an element of the marketing mix?
A.Distribution
B.Product
C.Target market
D.Pricing
54. Market-oriented firms focus on
A.Retailers
B.Distributors
C.Customers
D.Wholesalers
55. The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called:
A.Product Cost
B.Product Value
C.Product need
D.Product Satisfaction
55. The consumer’s estimate of the product’s overall capacity to satisfy his or her needs is called:
A.Product Cost
B.Product Value
C.Product need
D.Product Satisfaction
56. An example of a convenience consumer product is
A.Stereo equipment
B.Petrol
C.A motorcycle
D.A bicycle
57. Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?
A.Product
B.Price
C.Place
D.Promotion
58. At least how many parties should be included in “Exchange”?
2
3
4
5
59. “how are you telling consumers in your target group about your products” this question belongs to which marketing concept?
A.Product
B Price
c. place
D. promotion
60. The buying process starts when the buyer reconizes a ………………
A.Product
B.An advertisement for the product
C.A salesperson from a previous visit
D.Problem or need
61. Marketing managers should adapt the marketing mix to ………. And constantly monitor value changes and differences in both domestic and global markets.
A.Sales strategies
B.Marketing concepts
C.Cultural values
D.Brand images
61. Marketing managers should adapt the marketing mix to ………. And constantly monitor value changes and differences in both domestic and global markets.
\64. The focus of marketing today is……………
a. value and satisfaction
B.Quality and Long Term Relationships
C.All of the Above
D.None of the Above
65. Communication is defined as "the transmission of information and meaning from one individual or group to another." The crucial element of this definition is
a. transmission.
b. information.
c. meaning.
d. individual.
66. Communication is successful only when
a. verbal feedback has been sent to the receiver.
b. no noise occurs during the communication process.
c. verbal and nonverbal feedback have been sent to the receiver.
d. the receiver understands an idea as the sender intended it.
67. When preparing a business message, you should make your writing audience oriented.
Audience oriented means you should
a. write to solve a problem or convey information.
b. attempt to get your audience to believe and accept your message.
c. present ideas clearly but concisely.
d. concentrate on looking at the problem from the receiver's perspective.
68. Business writing should be economical. In this context economical can best be defined as
a. presenting ideas clearly and concisely.
b. concentrating on the receiver's perspective instead of your own.
c. solving problems and conveying information.
d. getting your audience to believe and accept your message.
69. Feedback
a. includes only those verbal responses from the receiver.
b. is not an important part of the communication process.
c. is the process of converting an idea that will convey meaning.
d. includes both the verbal and nonverbal responses from the receiver.
70. Adapting your message to the audience involves
a. thinking of the right words and tone to use in your message.
b. rewriting your message several times to ensure it is clear.
c. selecting the best research to incorporate within the message.
d. conducting a thorough audience analysis.
71) Which of the following statements about marketing is true?
A) It is of little importance when products are standardized.
B) It can help create jobs in the economy by increasing demand for goods and services.
C) It helps to build a loyal customer base but has no impact on a firm's intangible assets.
D) It is more important for bigger organizations than smaller ones.
72) ________ management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
A) Marketing
B) Knowledge
C) Operations
D) Strategic
73) Soccer's World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) ________.
A) idea
B) place
C) luxury item
D) event
74) When demand is ________, it implies that more customers would like to buy the product than can be satisfied.
A) latent
B) irregular
C) overfull
D) full
75) Which of the following is true of business markets?
A) Buyers are usually not skilled at comparing competitive product offerings.
B) Buyers have limited purchasing power.
C) Property rights, language, culture, and local laws are the most important concerns.
D) Business buyers purchase goods to make or resell a product to others at a profit.
76) ________ are basic human requirements, while ________ are the ways in which those requirements are satisfied.
A) Wants; needs
B) Demands; wants
C) Needs; wants
D) Needs; demands
77) When Frank buys his own house, he would like to have a home theater system and a jacuzzi. He plans to save enough money in the next three years so that he can fulfill his wish. Frank's desire for the home theater and the jacuzzi is an example of a(n) ________.
A) need
B) want
C) demand
D) unstated need
78) ________ reflects a customer's judgment of a product's performance in relation to his or her expectations.
A) Brand equity
B) Satisfaction
C) Value
D) Perception
E) Brand image
79) The actual and potential rival offerings and substitutes that a buyer might consider are referred to as the ________.
A) supply chain
B) global market
C) value proposition
D) competition
E) marketing environment
80) The ________ concept holds that consumers will favor offerings with the best quality, performance, or innovative features.
A) product
B) marketing
C) production
D) selling
81) Which of the following categories of goods and services is most likely to require an aggressive use of the selling concept?
A) shopping goods
B) unsought goods
C) necessary goods
D) luxury goods
82. Marketers at Johnny Inc. believe in putting their customers ahead of everything else. Their products are carefully designed to meet customer requirements and the entire focus is on achieving customer satisfaction. Johnny Inc. follows the ________ concept in doing business.
A) production
B) product
C) selling
D) marketing
83. At the heart of any marketing program is the firm's ________, its tangible offering to the market.
A) strategy
B) product
C) brand
D) value
E) people
84) The task of any business is to ________.
A) create customer needs
B) differentiate in terms of cost of production
C) deliver customer value at a profit
D) reduce competition
85.________ management allows the company to discover who its target markets are, how they behave, and what they need or want. It also enables the company to respond appropriately, coherently, and quickly to different customer opportunities.
A) Network
B) Supply chain
C) Marketing
D) Customer relationship
86) The marketing plan, the central instrument for directing and coordinating the marketing effort of a company, operates at the ________ levels.
A) functional and operational
B) strategic and tactical
C) corporate and operational
D) customer and expenditure
87) A ________ is "unpredictable, short-lived, and without social, economic, and political significance."
A) fad
B) fashion
C) trend
D) megatrend
88) A ________ is a direction or sequence of events that has some momentum and durability; it reveals the shape of the future and can provide strategic direction.
A) fad
B) fashion
C) trend
D) megatrend
89) A ________ is a "large social, economic, political, and technological change that is slow to
form, and once in place, influences us for some time — between seven and ten years, or longer."
A) fad
B) fashion
C) trend
D) megatrend
90.________ beliefs and values are passed from parents to children and reinforced by social institutions — schools, churches, businesses, and governments; they are very difficult to change.
A) Transient
B) Secondary
C) Protected
D) Core
91) An important force affecting business is the ________ movement, a movement of citizens and government organized to strengthen the rights and powers of buyers in relation to sellers.
A) human rights
B) consumerist
C) environmental
D) self-determination
E) materialistic
92) The marketing research process begins by ________.
A) developing a research plan
B) defining the problem, the decision alternatives, and research objectives
C) analyzing the internal environment
D) reading marketing research journals
93) Which of the following is true of qualitative research?
A) It is a structured measurement approach that permits a range of possible responses.
B) It is indirect in nature, so consumers may be less guarded.
C) It requires large sample sizes.
D) Its results can be easily generalized to broader populations.
94) If a marketing researcher chooses to use word associations, the researcher is using ________ questions.
A) closed-end
B) Likert scale
C) open-end
D) rating scale
95) The ________ phase of marketing research is generally the most expensive and the most prone to error.
A) contact
B) research planning
C) questionnaire design
D) data collection
96.After collecting the relevant information, the next step in the marketing research process is to ________.
A) develop the research plan
B) define the problem and research objectives
C) present the project report
D) analyze the acquired data
97. After computing averages and measures of dispersion for the major variables and applying advanced statistical techniques and decision models in the hope of discovering additional findings from the gathered information, researchers ________.
A) define the problem, the decision alternatives, and the research objectives
B) present findings relevant to the major marketing decisions facing management
C) evaluate the costs associated with data collected
D) analyze the appropriateness of the data sources used
98. When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest ________.
A) customer-perceived value
B) customer-perceived cost
C) customer profitability analysis
D) customer equity
99.________ can be defined as a deeply held commitment to rebuy or repatronize a preferred product or service in the future despite situational influences and marketing efforts having the potential to cause switching behavior.
A) Value proposition
B) Loyalty
C) Satisfaction
D) Respect
100) Which of the following is true for customer satisfaction?
A) Satisfaction is a deeply held commitment to rebuy or repatronize a preferred product despite situational influences.
B) Consumers often form more favorable perceptions of a product with a brand that is new.
C) The ultimate goal of a customer-centered firm is to create high customer satisfaction.
D) Greater customer satisfaction has also been linked to higher returns and lower risk in the stock market.
