Marketing concept that was first proposed as a theory to understand

the pattern in successful advertising called Unique Selling Proposition.

In creating value proposition, entrepreneurs will consider the four (5)

basic elements.

Unique selling proposition is specific, often citing numbers or

percentages.

The effective selling using advertising and marketing is part of value

proposition.

Identify and rank the uniqueness of the product or services character

is one tip for the entrepreneur on how to create an effective value proposition.

The Entrepreneurs will not consider the health benefits of the

consumers as long as the gross profit is high.

Consumers have common wants and needs in a product.

The market targeting is a stage in market identification process that

aims to determine the set of buyers with common needs and

characteristics.

Identifying the unique selling proposition will not require marketing

research.

Targeting a specific market does not mean that you are excluding

people who do not fit your criteria.

Demographic segmentation is the total market divided according to

geographic location.

Knowledge and awareness are variables to consider in behavioral

segmentation.

Service requirement is intangible thing or product not able to be

touch but feel the fulfillment.

Market size is like a world globe measurement.