the person who buys and uses a product or service

If __________ aren't happy with the quality or price, they won't recommend it to their friends.

If Kim ________ a new line of clothing, she invites heaps of celebrities to the product launch.

When their CEO was caught sending racist e-mails, the company faced a ______________ nightmare.

The __________ of a Premier League football club has their brand or logo on the team's shirt.

S.W.O.T stands for...

Have you registered the _________ yet?

To find out how much sugar a drink contains, check the nutrition information on the _________

Companies that sell to other businesses are called ________

A piece of information that exists for the purpose of being digested (not literally), engaged with, and shared.

The percentage of people who completed a desired action on a single web page, such as filling out a form. This is called

__________ refers to marketing activities that draw visitors in, rather than marketers having to go out to get prospects' attention.

A person or company who's shown interest in a product or service in some way, shape, or form.

Companies that sell directly to consumers are called ________

The practice of enhancing where a webpage appears in search results is called _____________.

A piece of content that has become wildly popular across the web through sharing is called ________.

A website page containing a form that is used for lead generation is called ______________.

The overall experience a customer has with a particular business, from their discovery and awareness of the brand all the way through their interaction, purchase, use, and even advocacy of that brand.

A performance measure used to evaluate the efficiency and profitability of an investment, or to compare the efficiency and profitability of multiple investments.