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WorksheetsMarketing
Total questions: 10
Worksheet time: 2mins
Marketing involves managerial process to formulate programs designed to bring about voluntary exchanges of values with target market.
True
False
Product concepts hold the assumption that customers favor product that offer quality, performance and innovative features.
True
False
Selling what you have is the concept of ………………………………………
Product concept
marketing concept
selling concept
none of them
Understanding, creating, communicating and delivering customer value and satisfaction are the very heart of traditional marketing.
True
False
In production concept companies put all their marketing efforts in:
Reducing the cost of production
Distribution system
both of them
none of them
The process of breaking the marketing environment into smaller parts in order to gain a better understanding of it is known as (select ONE)
Internal environment
micro environment
macro environment
environmental analysis
When using the PESTL framework, marketers are investigating: (Select ONE)
When using the PESTL framework, marketers areESTL framework, marketers are investigating: (Select ONE)
internal forces
micro environmental forces
macro environmental forces
competitive forces
Which of the following statements is correct? (Select ONE)
a. The internal environment includes those factors that are not controllable by the organization
b. Weaknesses are internal factors that marketers seek to minimize
c. The internal environment includes factors that are controllable by the organization
Both b and c
All a, b and c
An organisation that cuts its marketing budget during an economic downturn could be more likely to view marketing as (Select ONE)
a. cost
b. investment
c. essential
Both a and c
both a and b
In an attempt to overcome legal regulations, an industry body may attempt to influence which aspect of its marketing environment? (Select ONE)
Socio cultural
Political
competitive
Economic
