Worksheets10.3 SEM- Promotional Plans
Total questions: 14
Worksheet time: 9mins
. Technology continues to dramatically broaden the choices available for making consumers aware of products and services.
True
False
The promotional plan usually covers a ten-year period.
True
False
Data must be collected and analyzed to determine if the promotional plan has been successful.
True
False
A qualitative measurement provides information in terms of numbers or percentages.
True
False
An example of social networking is when a sales associate in a small, independent music store recommends a new recording that a customer might enjoy..
True
False
The first step for developing a promotional plan is to
set promotional goals
identify the target customers
select the promotional mix
develop a promotional budget
The estimated total potential audience is the
reach
frequency
cost-per-thousand
gross rating points
Brief ads that give you a preview of the real ads in order to build up excitement are called
stealth marketing
Pre- ads
viral ads
sales promotions
The blending of advertising, sales promotion, publicity, and personal selling is referred to as the ____ ____
(a)
Movies shown in theaters and on video are generally preceded by (a) , which are advertisements for other movies.
_____ _________provides information in terms of numbers or percentages.
(a)
______ ________ provides information that is subjective and depends on interpretation.
(a)
A(n) ________ _____ is a written, detailed description of how the elements of promotion will be used.
(a)
A mobile app _____ ______ is someone who opens an app at least three times in 30 days
(a)
