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WorksheetsIMPLEMENTATION OF AN EVENT TOURISM STRATEGY
Total questions: 10
Worksheet time: 3mins
How many main priorities does The Hammersmith and Fullham Event Strategy have?
4
5
3
ALL ARE WRONG
The London Borough of Hammersmith and Fullham establish the H&F Event Advisory Group to....
run successful events
oversee and review large scale events
promote events and venues
All are correct
Marketing collateral include:
Brochure shells, giveaways and posters
Videos highlighting destination attractions
Event facilities and services
All are correct
How many stages to create content that moves buyers through the sales funnel?
3
4
5
6
Conduct an annual review of events based on informal and formal (a) and neighborhood consultations.
When has "Britain – You’re Invited" been launched?
2010
2011
2012
2013
In 2017, which strategy did VisitBritain choose to promote UK?
movie
book
Olympic Games
global TV advertisement
If you have pre-recorded music playing at your event. Which license do you need to get ?
NOVEX License
Indian Performing Rights Society Ltd
Public Performance License
Public Work Departments Licence
"Events …, but each destination and tourism organisation has a combination of different events that are planned and implemented side by side"
Happen publicly
Don't take place in isolation
Compete for the same resources
Marketing collateral is any media used to promote a company’s products, services or brand.
TRUE
FALSE
