WorksheetsMKTG3530 Chap 2
Total questions: 12
Worksheet time: 6mins
Digital advertising, simply put, is advertising on the .........
Magazine
Television
Internet
Digital billboard
Following are objectives of advertising EXCEPT
BUILDING BRAND AWARENESS
CREATING DEMAND
DIRECT RESPONSE AND SALE
INCREASE COST
....advertising is the most basic form of digital ads and is primarily comprised of images and text.
Display
Native
Social Media
Which is NOT a main type of digital ads?
social media
native
video
television
marketing is an easy way to effectively reach a target audience who is already interested in the business.
Display
Video
Native
banners are banners shown between pages on a website or, more often, between screens on an app.
Pop up
Pop under
Interstitial
Floating
Map advertising is an advertising placed on an online map, such as following EXECPT
Google Map
Waze
GPS
Excel
..... is defined as moral principles that guide a behavior or activity, ethical standards for advertising would seem to imply a set of guidelines.
Behavior
Ethics
Manner
Demographic
Misleading claims - are major elements of false advertising.
True
False
Not sure
Sleepy
Surrogate ads - In these ads, demand is created through EMOTIONS of peoples.
False
True
Not sure
Hungry sirrr
Ethics in advertising is important, because by acting ethically with their advertising, a company is being responsible towards the needs of the customer
True
False
Disagree
Sleepy
Following are when Ads are not Ethical EXCEPT ...
When it tries degraded rival's product
When it is immoral
When it gives real and clear information
When it fails to give relevant information
