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Worksheets

MKTG3530 Chap 2

Total questions: 12

Worksheet time: 6mins

Name
Class
Date
1.

Digital advertising, simply put, is advertising on the .........

a)

Magazine

b)

Television

c)

Internet

d)

Digital billboard

2.

Following are objectives of advertising EXCEPT

a)

BUILDING BRAND AWARENESS

b)

CREATING DEMAND

c)

DIRECT RESPONSE AND SALE

d)

INCREASE COST

3.

....advertising is the most basic form of digital ads and is primarily comprised of images and text.

a)

Display

b)

Native

c)

Email

d)

Social Media

4.

Which is NOT a main type of digital ads?

a)

social media

b)

native

c)

video

d)

television

5.

marketing is an easy way to effectively reach a target audience who is already interested in the business.

a)

Display

b)

Email

c)

Video

d)

Native

6.

banners are banners shown between pages on a website or, more often, between screens on an app.

a)

Pop up

b)

Pop under

c)

Interstitial

d)

Floating

7.

Map advertising is an advertising placed on an online map, such as following EXECPT

a)

Google Map

b)

Waze

c)

GPS

d)

Excel

8.

..... is defined as moral principles that guide a behavior or activity, ethical standards for advertising would seem to imply a set of guidelines.

a)

Behavior

b)

Ethics

c)

Manner

d)

Demographic

9.

Misleading claims - are major elements of false advertising.

a)

True

b)

False

c)

Not sure

d)

Sleepy

10.

Surrogate ads - In these ads, demand is created through EMOTIONS of peoples.

a)

False

b)

True

c)

Not sure

d)

Hungry sirrr

11.

Ethics in advertising is important, because by acting ethically with their advertising, a company is being responsible towards the needs of the customer

a)

True

b)

False

c)

Disagree

d)

Sleepy

12.

Following are when Ads are not Ethical EXCEPT ...

a)

When it tries degraded rival's product

b)

When it is immoral

c)

When it gives real and clear information

d)

When it fails to give relevant information