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WorksheetsMarketing Communication
Total questions: 10
Worksheet time: 5mins
The management function which evaluates public attitudes, identifies the policies and procedures of an organization with the public interest, and executes a program of action (and communication) to earn public understanding and acceptance is defined as..
personal selling
public relation
sales promotion
direct marketing
Here are some component in public relation mix..
credibility and visibility
public attitude and PR plan
PR plan and PR program
public attitude and visibility
A direct inducement that offers an extra value or incentive for the product to the sales force, distributors, or the ultimate consumer with the primary objective of creating an immediate sale is the meaning of...
personal selling
public relation
sales promotion
direct selling
A sense of whether or not that product is on promotion, a sense to pensively fill their baskets with good products without tiresome calculations and make a “good deal” to put a good in the cart can be one of the reason for increase in sales promotion...
the growing power of retailers
fragmentation of consumer market
short term focus
increase promotional sensitivity
Consumer oriented sales promotion and trade oriented sales promotion are two vehicle for sales promotion. Here are some consumer-oriented sales promotion, except...
sampling, couponing, create retail inventories
couponinng, bonus, refund
sampling, contest, price off deals
refund, price off deals, rebate
Web offers a number of opportunities to public relations practitioners to...
the development of personal selling in websites
to provide customized information dissemination
the development of negative e-mail relationships
become a primary source of information for millions of customers
the bottom G20 advertisement called as...
pop up
banner
sponsorship
link
The top advertisement of CIMB Niaga can be named as...
pop up
banner
sponsorship
link
ads that appear on screen while waiting for a site's content to download...
link
interstitials
pop up
banners
There are some step to test effectiveness of advertisement process. Comprehension test and consumer juries are part of...
concept and generation test
rough commercial test
finished test
pre test
