WorksheetsAdvertising Unit 1
Total questions: 16
Worksheet time: 8mins
Telemarketing is a form of
Direct marketing
Public relation
sponsorship
None of the above
...................... Advertising creates generic demand for products.
selective
Social
Primary
Trade
........... Refers to the incremental value of the brand.
Brand image
Brand Loyalty
Brand personality
Brand Equity
The first newspaper advertising was printed in.......
Times of India
Bengal Gazette
maharashtra times
None of the above
Detailed information about the product is given in ........... advertising.
Radio
outdoor
Television
..................... Is a crucial step in the hierarchy effects model.
Awareness
Planning
organizing
posting
Puffery is .........
Relative
Objective
Absolute
subjective
....... Is a marketing tactic where a company uses the brand image of one product in order to promote the other product.
Surrogate Advertising
Comparative Advertising
Public Advertising
Subliminal Advertising
ASCI is a ........ body
Non- Statutory
Governmental
Statutory
Non- governmental
....... Is the fastest growing media in advertising
Television
Radio
Internet
Press
....... Is aggressive in nature.
institutional
Product
Advocacy
none of the above
Sandwitchman, Transit ads, window displays , billboards etc are forms of ......... advertising.
Internet
Broadcast
Outdoor
....... Is included in Five M’s of advertising.
Motivation
Media
Monogram
Monologue
Advertising Standards Council of India ensures truthfulness in ads.
True
False
Advertising is non-personal in nature.
True
False
Bengal Gazette is the first newspaper in India.
True
False
