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WorksheetsInnovation & Entrepreneurship
Total questions: 17
Worksheet time: 1hrs 23mins
The capacity for innovation, investment and expansion in new markets, products and techniques is known as _________________.
Businessman
Entrepreneur
Business
Entrepreneurship
Select the key characteristics of a successful entrepreneur. (Multiple answers)
Creative
Hardworking
Perseverance
Risk Taker
___________ means the promise of value made by the business, to meet the needs of the customer.
Customer Segment
Value Propositions
Competitor Analysis
Channels
Which of the following are channel that Shoppe has with their customers? (Multiple Answers)
Ambassador: Jackie Chan
Feedback/ Troubleshooting Email
Youtube Advertisement
Delivery
In Singapore, to start a business, the business owner will have to register with _________ (government agency).
Spring Singapore
EDB
ACRA
Ministry of Trade & Industry
In the ideation process, it is important to follow the divergent & convergent cycle. Divergent means:
Divergent is the process of exploring possibilities & creating unlimited choices
Divergent is the process of finding out the differences between the business and the competitors
Divergent is the process diverting the customers' attention from competitor to you via advertisement
None of the above
Some products have become obsolete over the past 50 years (such as pager, discman & cassette tape) due to constant innovation of human. Name two products/services that will become obsolete in the future.
We can segmentize the market base on_______.
Demographic
Consumption Behaviors
Location
All of the above
In government's effort to reach out to the Singapore Citizens to get vaccinated, Government launch a song in dialect on TV to reach out to the elderly folks. This marketing strategy is _________.
Demographic Based
Educational Level Based
Language Based
Consumption Behaviors Based
The 4Ps in a marketing mix are: Product _______, Places & _______
(a)
Primary customers are people who your business is mainly targeting and most likely to use the product/ service. Who are your secondary customer? (Multiple Answers)
Customers who you would not necessarily expect to be interested in you.
Customers who are attracted for other reasons (trend/ brand/ friend's recommendation)
Customers who will never buy from you.
Customers who have no needs at all for your product/ service
Which of the following are customers' behaviours? (Multiple Answers)
How are they buying? Bulk purchase? Cash, credit card, online payment?
Do they have the money to buy?
Why your customer buy the product/service offered?
Are they affected by seasonal influences?
I can use customers' behaviors to forecast my sales for the month and optimize my stock & inventory.
True
False
Looking at customers' behaviour, I can better market my business (Knowing better when, how & where to advertise my product & service)
True
False
Which of the following are factors that affect how you price your product/service? (Multiple Answers)
Competitors' Pricing
Cost of Material
Customer Profile
COVID-19
2022 Russian invasion of Ukraine
SWOT means Strengths, Weaknesses, Opportunities & Threats. Perform a SWOT analysis for Nike and state, 1 Strengths, 1 Weakness, 1 Opportunity & 1 Threat for NIKE. (Point Form)
Name 1 difference between a Pitch & a Presentation.
