Font size
WorksheetsDIMA 223 Final Exam (Digital Marketing)
Total questions: 53
Worksheet time: 53mins
What is SEO?
Search Engine Organization
Search Engine Optimization
Search Expert Optimizer
So Easy Office
Which is the most used search engine on the internet?
Bing
Baidu
Yahoo
SEO is all about enabling your ________to be found.
iphone
website
keywords
location
When researching keywords, what questions should you ask yourself?
Is the keyword relevant to your website's content?
Will searchers find what they are looking for on your site when they search using these keywords?
Will they be happy with what they find?
Will this traffic result in financial rewards or other organizational goals?
All of the above.
What is the objective of SEO?
To have a nice website
To have the best technology in terms of site encoding
Increasing visibility of a website
Increasing brand awareness
What is the first thing to do before doing SEO?
Create a website
Get an html training
Define your headings
Define a marketing strategy
Where does the "O" in SEO stand for?
Organisation
Orientation
Optimisation
Organic
The main goal of SEO is ....
get visitors from the search results of relevant keywords on Google
make copywriting easy for readers to understand
optimize images to match blog posts
register a blog / website in the google search console site
what is the most commonly used social media?
What is CTR ?
Click To Ratio
Click To Rate
Click Through Rate
You pay for your ads on Google search when:
Your ad gets an impression
Your ad gets 1000 impression
Someone clicks your ad
Someone calls your business
Most important element for on page seo
Description Tags
Title Tags
All of these
Heading tags
Standard character length of Meta Descrption
160
200
160-200
155
Which of the following items search engines don't want?
keyword stuffing
buying links
poor user experience
All of the above
Name the correct length of keyword density ?
20%
50%
2%
10%
Which is the most SEO friendly for creating website?
HTML
Wordpress
PHP
Magenta
What is the term for Optimization strategies that are in an unknown area of reputability?
Blue hat techniques
Orange hat techniques
Grey hat techniques
Shady hat techniques
Pages that are linked from other search engine is known as _________.
crawled pages
indexed pages
unindexed pages
root pages
What is the first E-commerce search engine ?
Google Shopping
Amazon
The 3 pillars of SEO are
Technique
Content
Popularity
Relevance
News
When do you use the rel="canonical" tag?
To point to the desktop version of mobile pages when you have a mobile domain.
To help resolve potential duplicate content issue.
To implement 301-redirect.
None of these answers
What are hreflang tags?
To tell search engines what language and country a website is intended to serve
To indicate the preferred dialect of a language for a web page
To tell search engines what country a website is intended to serve
To tell users what language and country a website is intended to serve
What is best way to optimize for keyword density?
Do keyword research
Submit the keywords to Google via sitemap
Optimize 50 keywords on the content
Optimize them on title, description, image & content
SEO can help SEM by:
improving quality score
making your brand's keywords more expensive for competitors to bid
fasten the ads approval
reducing Cost-Per-Click
None of these answers
Which of the elements below cannot be implemented more than once in a page?
Keywords
H1 Header
Anchor Text
H2 Header
What are the ways to acquire backlink?
Directory Submission
PR Press Release
Blogger Outreach
None of these answers
Keyword research is a good starting point for optimising your website to rank well on search engines like google.
Yes
No
I don't know
What differ SEO from PPC?
SEO is paid search vs PPC is organic search
SEO is organic search vs PPC is paid search
SEO is placed on top of PPC
I don't know
Which one of these is not On-Page SEO?
Alt tags for Images
Link Building
Meta Descriptions
Title Tag
What is the benefit of XML sitemap?
Helps in indexing pages by search engines
Helps human visitors to traverse the site
Helps in generating Back Links
All of the above
What are Google Ranking Factors?
Topicality, Network, Quality, Speed, Mobile Friendly, Language Boost
Topicality, Keywords, Internal Links, Speed
Network, Topicality, Content, UX
None of the above
Why SEO is important
SEO helps build Your brand
SEO is free advertising
SEO brings relevant website traffic with high conversion potential
All of the above
What are 3 elements of Technical SEO
Backlinks, Content, Meta data
Anchor text, Internal links, Content
Schema, URL Structure, Canonical Tags
Canonical Tags, Content, Backlinks
If you could change one thing on the homepage of a website to impact placement....what would that one thing be?
Title tags
H1 Tags
Keywords
Image
How to measure success in organic search?
Increase in Organic traffic.
Keywords ranking performance
Organic search conversions
All of the above
Mobile users can see a sponsored story in their newsfeed.
True
False
You can choose your target group using facebooks ads?
No
Yes
What is the standard size for Facebook Cover Photos ?
851px wide by 315px high
1080px width by 1080 px high
360px width by 360 px high
567px width by 110 px high
1200px width by 630 px high
Facebook Page Names and the Page's Username (URL) are not same
True
False
At what level are the budget and schedule for Facebook ads set?
Ad
Campaign
Ad Set
Which call to action button is not available on Facebook?
See the Menu
Book Now
Sign Up
Shop Now
Facebook and Twitter profiles can be connected.
True
False
Which feature is not found on Facebook?
story
live
messenger
Faceook Classroom
When you choose ThruPlay as the billing option for videos 15 seconds or shorter, you only pay when someone watches your video to completion.
TRUE
FALSE
What are the 3 ways to install Facebook Pixels?
Manual
Automatic
User Partner Integration
Email instructions to your developer
What tool can advertisers use on their website to diagnose and troubleshoot Pixel errors?
Pixel Helper Tool
Event Setup Tool
Aggregated Event Measurements Tool
none of the above
This type of Checkout method lets customer buy products directly from a client's Facebook Page/IG Business Profile
Checkout with Messaging
Checkout with Facebook/Instagram
Checkout with Website
none of the above
It is the total number of actions that people took on your Facebook Page and its posts, attributed to your ads.
Reach
Website Content Views
Page Engagement
Website Conversions
Which of the following is not a campaign objective?
Store Traffic
Reach
Registrations
Conversions
You can choose your target group using facebooks ads?
No
Yes
At what level are the budget and schedule for Facebook ads set?
Ad
Campaign
Ad Set
