Sometimes a firm decides to counterattack global competitors in their home markets.

Before deciding on the entry modes into international business, the crucial part is deciding which markets to enter.

There are only 2 modes of entry into international market that a business needs to choose from.

Each business should be diversified across products and also across the market segments that it targets.

Direct exporting involves you directly import your goods and products to another overseas market.

Low cost of entry into an international market is one of the advantages of Franchising.

Joint ventures can face the possibility of cultural clashes within the organisation due to the difference in organisation culture in both partnering firms.

Strategic acquisition implies that your company acquires a controlling interest in an existing company in the overseas market.

Foreign Direct Investment involves a company entering domestic market by making a substantial investment in the country.