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WorksheetsMarketing 101
Total questions: 8
Worksheet time: 4mins
Stuart has an idea to start selling socks made out of cotton wick and ethically sourced materials. He begins by researching other companies to see who else is offering a similar product.
What would this activity be classed as?
Scoping out the market
Competitor analysis
Market segmentation
Promotion
Stuart finds that the product idea he has is quite unique, with only a few other companies offering anything similar. Stuart now starts to look at the potential audience for the socks.
What activity is this classed as?
Promotion
Market segmentation/audience setting
Competitor analysis
Brand guidelines
Stuart is planning to source his socks from a supplier who manufacture the socks in India. He has worked out how much each pair of socks will cost to produce, and from this information he has decided upon a recommended retail price for the socks when selling them to customers.
What is this activity classed as?
Pricing Strategy
Placement of product
Campaign process planning
Promotion
Stuart wants to make sure he can create effective promotional materials and messages for the socks when they launch. He decides to check what the competition are doing on their digital channels to promote their similar products.
What activity is this classed as?
Marketing campaign planning
Promotion
Competitor Analysis
Market Research
Stuart now knows his core audience for the socks he wants to sell are:
18-30 year old men living in the UK who are interested in keeping fit, likely members of a gym.
Stuart works to understand how best to target this audience, so he starts to do some research on different digital platforms to understand the core audience on each.
What would this type of activity be called?
Targeting
Positioning
Promotion
Marketing campaign planning
Stuart has now successfully found a couple of digital platforms his core audience can be found on. These are:
TikTok, and Instagram.
Stuart now needs to work on the right marketing activity reach his core audience on these platforms.
What is this activity called?
Strategy
Promotional tactics
Campaign planning
Positioning
Stuart is keen to appeal to his desired audience by creating content marketing messages which persuade the potential customer into buying his socks. He decides that this particular customer would like to hear how breathable his socks are, allowing them to endure hours of exercise without smelly, damp feet.
He creates messages pushing out this feature of the socks.
What is this activity classed as?
Promotion
Segmentation
Positioning
Campaign planning process
Stuart has launched his first campaign, and the socks are selling like hot cakes! However, Stuart is aware that the popularity of his socks could be short lived, especially once a competitor starts copying his idea and selling it cheaper.
Stuart wants to look at modifying his socks into trainer socks and socks in more colours and patterns, so they can be launched as the original socks start losing profit.
What would this exercise be classed as?
Product development
Product Extension
Market research
strategy
