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AES Entrepreneurship Unit 2

Total questions: 17

Worksheet time: 26mins

Name
Class
Date
1.

Providing products or services that could be raffled off by a non-profit organization to raise money is an example of a business _____.

a)

asking for free stuff

b)

giving back to the community

c)

marketing plan

d)

trying to look good

2.

What are good methods for collecting feedback from customers?

a)

Comment card available at the business

b)

A feedback page on the business's website

c)

An on-line survey

d)

All of the above

3.

Identifying the target market for a product allows an entrepreneur to _____.

a)

develop plans for expanding their business

b)

market the product to specific people

c)

better budget their time and money

d)

worry less about the future of their business

4.

What is a target customer?

a)

The customers a business should avoid

b)

The possible customers for a business

c)

The ideal customers a business should try to attract

d)

The customers marketed to by competitors

5.

Marketing is the _____.

a)

act or process of selling an existing business

b)

act or process of creating a sales plan

c)

act or process of promoting your business to potential customers

d)

act or process of going to the grocery store

6.

In order for your business to be successful you need to have _______?

a)

a larger market share than your competition.

b)

a well-placed market segment.

c)

won a business competition and get the help of experienced entrepreneurs.

7.

Why is it a good idea for a business to be involved in the community?

a)

To give to the community that supports the business

b)

To promote the business

c)

To help those less fortunate

d)

All of the above

8.

Why is it important to know the wants of specific customers?

a)

To attract better customers than your competition

b)

In order to have the proper amount of merchandise on hand

c)

To be able to provide the products or services they will purchase

d)

So your merchandise is better than your competition

9.

What is a market segment?

a)

A breakdown of business strategy provided to customers for review and investigation.

b)

A subgroup of a larger market that shares at least one characteristic or need

c)

The produce section in a shopping center

d)

A group sharing common resources and costs used during business start-ups

10.

A group sharing common resources and costs used during business start-ups

a)

It can be used as potential tax right-off.

b)

It creates new opportunities for growth.

c)

To make potential customers aware of your business

d)

To find new market segments.

11.

What kind of things should a business keep in mind when looking for facilities?

a)

Location relative to target customers

b)

Space for storage and employee breaks

c)

Production and sales spaces

d)

All of the above

12.

What is the purpose of networking with other businesses?

a)

To have businesses outside the network understand the benefits of being in the network.

b)

To create a supportive system of sharing information and resources with businesses who have similar goals, interests, and clients.

c)

To create stronger and more stable internet access for those who subscribe to the network.

d)

To develop a web of organizations that is mutually beneficial while remaining exclusive and competitive.

13.

Why is it a good idea to match a specific product to a target market?

a)

To create an organized look and feel for the product

b)

To more easily create advertising for the product

c)

To produce a better year-end report for the product

d)

To ensure a strong customer base for the product

14.

How can a business get involved in its community?

a)

Sponsor community events.

b)

Donating products or services to non-profit organizations

c)

Organize special events.

d)

All of the above

15.

What should you do when you receive feedback from customers?

a)

Thoughtfully consider their opinions.

b)

Laugh at them behind their backs.

c)

Do everything everyone suggests.

d)

Ignore them completely.

16.

What is a business's competition?

a)

A similar business you want to be better than.

b)

A business with a percentage of the market share

c)

A business owned by someone you hate.

d)

A business you plan to steal customers from.

17.

Which of the following is an appropriate response to negative feedback?

a)

Yell at the person giving the feedback until they go away

b)

Thank the person giving the feedback and tell them you'll consider it

c)

Refusing to acknowledge you received the feedback

d)

Call the person providing the feedback names