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WorksheetsLESSON 1 - INTRODUCTION TO ENVIRONMENTAL MARKETING
Total questions: 19
Worksheet time: 8mins
This is the strategy of marketers wherein they are trying to sell a product or the products of a particular company to consumers by emphasizing how they protect the environment.
Marketing
Principles of Marketing
Marketing Environment
Environmental Marketing
Consumers recognize brands who are patronizing environmental marketing by terms like? ( Select all that applies)
organic
eco-friendly
recyclable
sustainable
Green consumers are the customer who wants to buy things that have been produced in a way that protects the artificial environment
TRUE
FALSE
Green products are usually identified by having two basic goals – maximizing resource efficiency and ?
Recycling Products
Reduce waste
extend lifeshelf
lessen footprint
The typical green consumer will only buy things that are environmentally friendly.
TRUE
FALSE
1. They have negative attitudes towards products that pollute the environment and incorporate green practices on a regular basis.
Behavioral Greens
Think Greens
Potential Greens
Consumers who don't behave or think along environmentally conscious lines but remain on the fence about key green issues.
Think Greens
Behavioral Greens
Potential Greens
Consumers who think like green consumers but don't always necessarily act green.
Behavioral Greens
Think Greens
Potential Greens
The following are characteristics of green products, which is not included?
Comes with eco-friendly packing
Uses the most resources
Has reduced or zero carbon footprint
Is eco-efficient
This advantage of going green to the brand helps in opening the doors to an all-new market of green consumers who buy only green products and even pay more for the same.
Competitive Advantage
Positive Public Image
Access to New Markets
This disadvantage of going green to the society require the development of new technologies.
Costly Products
Investment
Ignorance
This advantage of going green to the society helps in reducing the threat of overuse of resources and fossil fuels and encourages the generation of energy using natural resources.
Prevents overuse of resources
Generate More Jobs
Protects the environment
An advanatge of going green wherein it sets green customers who prefer green products over conventional non-environmental friendly products.
Competitive Advantage
Positive Public Image
Brand Loyalty
One advanatge of going green once it is operated responsibly and maintained properly
Cost-effective products
Low maintenance
Improves health
One disadvanatge of going green where it requires innovation and a lot of investment
Costly Product
Ignorance
Investment
An advanatge of gree products since they aremade from organic and biodegradable materials and are designed to use least non-renewable resources and toxic chemicals to produce energy.
Prevents overuse of resources
Improves health
Protects the environment
They are manufactured using toxic-free ingredients and environmentally-friendly procedures and are certified by recognized organizations responsible in checking the authenticity of their claim.
Recyclable products
Biodegradable products
green products
An advanatge of green products where in they last longer than conventional products.
Brand Loyalty
Cost-effective products
Low maintenance
Positive Public Image
Environmental marketing incorporates a broad range of activities, which is not included?
Packaging changes
Product modification
Changes to the procurement process
Modifying advertising
