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LESSON 1 - INTRODUCTION TO ENVIRONMENTAL MARKETING

Total questions: 19

Worksheet time: 8mins

Name
Class
Date
1.

This is the strategy of marketers wherein they are trying to sell a product or the products of a particular company to consumers by emphasizing how they protect the environment.

a)

Marketing

b)

Principles of Marketing

c)

Marketing Environment

d)

Environmental Marketing

2.

Consumers recognize brands who are patronizing environmental marketing by terms like? ( Select all that applies)

a)

organic

b)

eco-friendly

c)

recyclable

d)

sustainable

3.

Green consumers are the customer who wants to buy things that have been produced in a way that protects the artificial environment

a)

TRUE

b)

FALSE

4.

Green products are usually identified by having two basic goals – maximizing resource efficiency and ?

a)

Recycling Products

b)

Reduce waste

c)

extend lifeshelf

d)

lessen footprint

5.

The typical green consumer will only buy things that are environmentally friendly.

a)

TRUE

b)

FALSE

6.

1.    They have negative attitudes towards products that pollute the environment and incorporate green practices on a regular basis.

a)

Behavioral Greens

b)

Think Greens

c)

Potential Greens

7.

Consumers who don't behave or think along environmentally conscious lines but remain on the fence about key green issues.

a)

Think Greens

b)

Behavioral Greens

c)

Potential Greens

8.

Consumers who think like green consumers but don't always necessarily act green.

a)

Behavioral Greens

b)

Think Greens

c)

Potential Greens

9.

The following are characteristics of green products, which is not included?

a)

Comes with eco-friendly packing

b)

Uses the most resources

    

c)

Has reduced or zero carbon footprint

d)

Is eco-efficient

10.

This advantage of going green to the brand helps in opening the doors to an all-new market of green consumers who buy only green products and even pay more for the same.

a)

Competitive Advantage

b)

Positive Public Image

c)

Access to New Markets

11.

This disadvantage of going green to the society require the development of new technologies.

a)

Costly Products

b)

Investment

c)

Ignorance

12.

This advantage of going green to the society helps in reducing the threat of overuse of resources and fossil fuels and encourages the generation of energy using natural resources.

a)

Prevents overuse of resources

b)

Generate More Jobs

c)

Protects the environment

13.

An advanatge of going green wherein it sets green customers who prefer green products over conventional non-environmental friendly products.

a)

Competitive Advantage

b)

Positive Public Image

c)

Brand Loyalty

14.

One advanatge of going green once it is operated responsibly and maintained properly

a)

Cost-effective products

b)

Low maintenance

c)

Improves health

15.

One disadvanatge of going green where it requires innovation and a lot of investment

a)

Costly Product

b)

Ignorance

c)

Investment

16.

An advanatge of gree products since they aremade from organic and biodegradable materials and are designed to use least non-renewable resources and toxic chemicals to produce energy.

a)

Prevents overuse of resources

b)

Improves health

c)

Protects the environment

17.

They are manufactured using toxic-free ingredients and environmentally-friendly procedures and are certified by recognized organizations responsible in checking the authenticity of their claim.

a)

Recyclable products

b)

Biodegradable products

c)

green products

18.

An advanatge of green products where in they last longer than conventional products.

a)

Brand Loyalty

b)

Cost-effective products

c)

Low maintenance

d)

Positive Public Image

19.

Environmental marketing incorporates a broad range of activities, which is not included?

a)

Packaging changes

b)

Product modification

c)

Changes to the procurement process

d)

Modifying advertising