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WorksheetsBME1: Strategic Management in T&H Quiz
Total questions: 12
Worksheet time: 30mins
A Marketing Strategy Planning Tool that helps you to visualize multiple options from the perspective of how you target customer segments, needs and wants with various strategies underpinned by the relevant resources?
(a)
It helps you to identity prism on how to build a strong brand story and give the brand a recognizable identity based on six important facets of brand identity?
(a)
The Boston Consulting group’s product portfolio matrix is a framework for analyzing products according to growth and market share. In this tool what symbol represent businesses that have a high market share and growth rates?
Dogs
Cash cows
Question Marks
Stars
It refers to an analysis that is useful for strategic planning tool in both business and market-based planning, especially when it comes to understanding the level of competitive intensity within the industry?
(a)
The study of consumers and the processes they use to choose, use (consume), and dispose of products and services, including consumers’ emotional, mental, and behavioral responses, it also incorporates ideas from several sciences including psychology, biology, chemistry, and economics?
(a)
This type of behavior is encountered when consumers are buying an expensive, infrequently bought product. They are highly involved in the purchase process and consumers’ research before committing to a high-value investment?
Complex buying behavior
Habitual buying behavior
Dissonance-reducing buying behavior
Variety seeking behavior
It refers on how to Consumer behavior where segmenting consumers based on their buying capacity will help marketers determine eligible consumers and achieve better results?
Group influence
Economic conditions
Purchasing power
Personal preferences
Marketing mix is also known as the four P's of marketing, it refers to the four key elements of a marketing strategy? Enumerate the four elements.
It refers to the Role of Marketing Mix where It encompasses all of the ways that the company markets and advertises the business. This may include typical types of marketing, such as placing ads in tourist magazines and offering discount coupons in travel guides?
(a)
FACTORS THAT INFLUENCE CONSUMER BEHAVIOR where an individual’s response to a marketing message will depend on their perceptions and attitudes?
(a)
How would you differentiate the TOURISM DEMAND from TOURISM SUPPLY?
In your own words, how would you define the DESTINATION MARKETING?
