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Freemium takes Pandora public

Total questions: 10

Worksheet time: 5mins

Name
Class
Date
1.

Which of the following platform does not use the freemium model?

a)

A. Pandora

b)

B. Spotify

c)

C. LinkedIn

d)

D.Minecraft

2.

Pandora’s founders launched Pandora in …

a)

A. 2003

b)

B. 2002

c)

C. 2005

d)

D. 2009

3.

Why is Taylor Swift removed her entire catalog of music from Spotify, in 2014?

a)

A. To protest of the freemium model

b)

B. To claim that it devalued her music

c)

C. A and B

d)

D. No answer

4.

Who is Pandora’s founders?

a)

A. Steven Paul Jobs

b)

B. Daniel EK, Martin Lorentzon

c)

C. Will Glaser and Tim Westergren

d)

D. Tim Westergren

5.

What was the first strategy after Pandora was established?

a)

A. Give 3 hours for free and then pay 36$/month after they have used up 3 hours.

b)

B. Give 10 hours for free and then pay 29$/month after they have used up 10 hours.

c)

C. Give 10 hours for free and then pay 36$/month after they have used up 10 hours.

d)

D. Give 3 hours for free and then pay 29$/month after they have used up 3 hours.

6.

Pandora’s business strategy is referred to as “advertising revenue model”

a)

True

b)

False

7.

How many choices are there subscribers can choice after the 40 hours were used up?

a)

A. 5

b)

B. 4

c)

C. 3

d)

D. 2

8.

In 2006, what did Pandara do to increase the profits from the released songs?

a)

A. Add buy button to each song.

b)

B. Make transactions with digital music sites like ITUNES, AMAZON MUSIC …

c)

C. Both A & B.

d)

D. No answer

9.

How much revenue did Pandora achieve in 2021?

a)

A. 1,53 BILLION $

b)

B. 1,32 BILLION $

c)

C. 1,24 BILLION $

d)

D. 2,07 BILLION $

10.

Freemium is a customer acquisition model that provides a partial or complete product to prospects free of charge for a limited time.

a)

True

b)

False