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Advertising through imagery

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.
Advertising is the art of spreading marketing information through
a)
Various media
b)
letters
c)
Door to door service
d)
Vendors
2.

This is a form of print media

a)

True

b)

False

3.

What type of technique or strategy is used for this advertisement?

a)

Sponsorships

b)

Celebrity endorsements

c)

Emotional appeal

d)

Gifts

4.

When an advertisement is aimed at a certain group of people they are known as the ______________.

a)

Audience

b)

Target Audience

c)

Viewers

d)

Spectators

5.

A common technique used in advertising is ____________.

a)

Repetition

b)

Humour

c)

Imagery

d)

All of the above

6.

The Nike tick is an example of a famous advertising ____________.

a)

Logo

b)

Slogan

c)

Image

d)

Graphic

7.

When a famous person shows his/her support for a product or media campaign, it is called _____________.

a)

Endorsement

b)

Empowerment

c)

Encouragement

d)

Support

8.

The best synonym (another word) for ´logo´, is:

a)

signature

b)

drawing

c)

image

d)

symbol

9.

A ´slogan´ is:

a)

The new Renault Logan

b)

Something going slow

c)

Another word for ´title´

d)

Word or phrase

10.

A symbol that a company uses as its special sign is a ____

a)

banner

b)

mascot

c)

flyer

d)

logo

11.

There was a big (a)   on the wall advertising a new perfume.

12.

I found this ... in my postbox.

(a)  

13.

The point of advertising is:

a)

To convince

b)

T persuade

c)

To buy products

d)

to make funny commercials

14.

Product Placement is:

a)

When you are not planning on buying something, but then you make a decision in the moment to buy it

b)

The Group of people who are most likely to buy a product

c)

When a famous person gets paid to have their product included in a movie or TV show

d)

When a company pays to have their produce included in a movie or TV show

15.

Celebrity endorsement is:

a)

When you are not planning on buying something, but then you make a decision in the moment to buy it

b)

The Group of people who are most likely to buy a product

c)

When a famous person gets paid to have their product included in a movie or TV show

d)

When a company pays to have their produce included in a movie or TV show

16.

Target Market is:

a)

When you are not planning on buying something, but then you make a decision in the moment to buy it

b)

The Group of people who are most likely to buy a product

c)

When a famous person gets paid to have their product included in a movie or TV show

d)

When a company pays to have their produce included in a movie or TV show

17.

Impulse Purchase is:

a)

When you are not planning on buying something, but then you make a decision in the moment to buy it

b)

The Group of people who are most likely to buy a product

c)

When a famous person gets paid to have their product included in a movie or TV show

d)

When a company pays to have their produce included in a movie or TV show

18.

a type of product made by a particular company...

(a)  

19.

a design or symbol used by a company to advertise its products...

(a)  

20.

Why do companies need to put advertisements all around you?

a)

to make you want to buy the products

b)

to make you enjoy the advertisements

c)

to give you information about the products

d)

to ask you the questions about the products