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WorksheetsMKT201
Total questions: 15
Worksheet time: 8mins
Customer Analyses (surveys) are a great source to study a customer's buying habits
Yes
No
A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.
Demographic
Behavioral
Social-Cultural(Psychographics)
Geographic
The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan
Psychographic
Demographic
Telepathic
Geographic
___________is based on the way a customer use the product.
Behavioral
Mass Marketing
Target Market
Demographic
SWOT stands for....
Social Weakness of Threats
Strengths, Weakness, Opportunities, Threats
Social Awareness Talents
None of the abobe
Segmentation Variable is called..as
None of them below
Mass Marketing
Market Components
Customer Characteristics
A customers interest in playing basketball can help a marketer determine his/her ______.
Behavioral criteria
Demographic criteria
Psychographic criteria
Geographic criteria
__________are used to identify customers with similar wants and needs.
Market Segmentations Methods
Geographic Data
Customer Survey
Behavioral Research
Chad has an interest in partying every weekend this can help a marketer determine his ______.
Psychographic criteria
Demographic criteria
Geographic criteria
Behavioural criteria
Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.
Target market
Behavioral
Geographic
Demographic
Knowing a customers family size can not help determine the demographics of the target market.
True
False
Knowing the income of a potential customer can help you determine products' __________.
Place
Pricing
Promotion
Branding
Money spend after paying your bills and basic living necessities
Wants
Needs
demands
Savings
Africa-American, Asian, Hispanic, and Caucasian are fall into the __________ category which helps determine how to market a product in a region.
Income
Gender
Marital Status
Ethnic Background
_____________involves using a single marketing strategy to reach all customers.
A Market Plan
Keeping up with the trends
Mass Marketing
None of the above
