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MKT201

Total questions: 15

Worksheet time: 8mins

Name
Class
Date
1.

Customer Analyses (surveys) are a great source to study a customer's buying habits

a)

Yes

b)

No

2.

A ________analysis is based on a customers changes in attitudes, lifestyles, and opinions.

a)

Demographic

b)

Behavioral

c)

Social-Cultural(Psychographics)

d)

Geographic

3.

The change in climate of the city, where a product is being sold will affect the __________region of the marketing plan

a)

Psychographic

b)

Demographic

c)

Telepathic

d)

Geographic

4.

___________is based on the way a customer use the product.

a)

Behavioral

b)

Mass Marketing

c)

Target Market

d)

Demographic

5.

SWOT stands for....

a)

Social Weakness of Threats

b)

Strengths, Weakness, Opportunities, Threats

c)

Social Awareness Talents

d)

None of the abobe

6.

Segmentation Variable is called..as

a)

None of them below

b)

Mass Marketing

c)

Market Components

d)

Customer Characteristics

7.

A customers interest in playing basketball can help a marketer determine his/her ______.

a)

Behavioral criteria

b)

Demographic criteria

c)

Psychographic criteria

d)

Geographic criteria

8.

__________are used to identify customers with similar wants and needs.

a)

Market Segmentations Methods

b)

Geographic Data

c)

Customer Survey

d)

Behavioral Research

9.

Chad has an interest in partying every weekend this can help a marketer determine his ______.

a)

Psychographic criteria

b)

Demographic criteria

c)

Geographic criteria

d)

Behavioural criteria

10.

Montford's loyalty to purchasing only coach handbags will help in determining the_____ aspect of a Market Segmentation analysis.

a)

Target market

b)

Behavioral

c)

Geographic

d)

Demographic

11.

Knowing a customers family size can not help determine the demographics of the target market.

a)

True

b)

False

12.

Knowing the income of a potential customer can help you determine products' __________.

a)

Place

b)

Pricing

c)

Promotion

d)

Branding

13.

Money spend after paying your bills and basic living necessities

a)

Wants

b)

Needs

c)

demands

d)

Savings

14.

Africa-American, Asian, Hispanic, and Caucasian are fall into the __________ category which helps determine how to market a product in a region.

a)

Income

b)

Gender

c)

Marital Status

d)

Ethnic Background

15.

_____________involves using a single marketing strategy to reach all customers.

a)

A Market Plan

b)

Keeping up with the trends

c)

Mass Marketing

d)

None of the above