WorksheetsNYC September 2022
Total questions: 8
Worksheet time: 5mins
What is SOC 2?
An auditing procedure to ensure that our business systems and processes securely handle customer and organization data
An auditing procedure to ensure that our business systems and processes securely handle personal data only
A compliance procedure that requires all team to pass phishing tests
A compliance procedure that requires all new vendors to be reviewed via a rigorous process
What does CTV stand for?
Corrected TV
Connective TV
Connected TV
Collaborated TV
What does Content Recommendations provide? Select all that apply.
A Distinct Competitive Advantage
Improved Program Engagement and Conversion for Clients
Less work for CSMs to do
Increased Platform and Data Adoption
What do Sellers focus on at Madison Logic? Select all that apply.
Campaign Setup
Generating Business
Pipeline Management
Client Relationship Management
What does an Account Manager (AM) NOT do at Madison Logic?
build campaign wrap report decks
attend IKOC and EKOC calls
work closely with the Sales and CSMs to ensure a seamless campaign launch
all backend pre-launch campaign builds
What does a Campaign Manager (CM) do at Madison Logic? Select all that apply.
Communication with partners on content syndication pacing expectations
Pacing and performance optimizations for Display
Tag testing and pixel creation, integrations, partner formatting, data quality, bugs & product features/ enhancements
Setting live and allocating LG to partners
Campaign changes (swapping in & removing assets or landing pages, form fill updates, account list updates, suppression updates)
What does a Customer Success Manager (SCSM/ECSM) do at Madison Logic?
manages our content syndication partners
manages the client relationship & is the strategic consultant on client KPIs & measures of success from onboarding through renewal
owns the campaign setup & measures of success from onboarding through renewal
focuses on brining in new business opportunities
What are the key 2022-23 Innovation Focus areas for the Product Team?
Content, Data, Integrations & Automation
Channels, Data, Account Capping & Automation
Channels, Domain Matching, Integrations & Automation
Channels, Data, Integrations & Automation
