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Digital Marketing : PLANNING

Total questions: 15

Worksheet time: 9mins

Name
Class
Date
1.

1st structured approached to consider in defining digital marketing strategy are

a)

Goals

b)

Audience

c)

Competitors

d)

Platforms

e)

Reporting

2.

3rd structured approached to consider in defining digital marketing strategy are

a)

Goals

b)

Audience

c)

Competitors

d)

Platforms

e)

Reporting

3.

2nd structured approached to consider in defining digital marketing strategy are

a)

Goals

b)

Audience

c)

Competitors

d)

Platforms

e)

Reporting

4.

4th structured approached to consider in defining digital marketing strategy are

a)

Goals

b)

Audience

c)

Competitors

d)

Platforms

e)

Reporting

5.

5th structured approached to consider in defining digital marketing strategy is

a)

Content

b)

Audience

c)

Budget

d)

Platforms

e)

Reporting

6.

6th structured approached to consider in defining digital marketing strategy is

a)

Content

b)

Audience

c)

Budget

d)

Platforms

e)

Reporting

7.

7th structured approached to consider in defining digital marketing strategy is

a)

Content

b)

Audience

c)

Budget

d)

Platforms

e)

Reporting

8.

Any design elements used online such as logo, colours, images, messaging, tone of voice and visual style should be in line with your corporate identity and design.

a)

True

b)

False

9.

Any design elements used online such as logo, colours, images, messaging, tone of voice and visual style should be in line with your personal identity and design.

a)

True

b)

False

10.

Target audience is the group of people that you believe are likely to be interested in your product or message.

a)

True

b)

False

11.

______ ______ is the group of people that you believe are likely to be interested in your product or message.

(a)  

12.

(a)   are representations of information and statistics in graphic format.

13.

These are representations of information and statistics in graphic format.

a)

Infographics

b)

Advertisements

c)

Marketing

d)

None of the above

14.

These are informational reports explaining a topic or presenting case studies relevant to the brand's industry.

a)

Infographics

b)

Advertisements

c)

Marketing

d)

Whitepapers

15.

These include opinions on products from customers on commercial websites or from experts on the news websites or blogs.

a)

Infographics

b)

Product Reviews

c)

Marketing

d)

Whitepapers