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WorksheetsStrategic Marketing Quiz 1
Total questions: 10
Worksheet time: 5mins
What is the main idea of marketing?
To sell the product
To promote the product
To sensing the customers needs
To persuade the customers
Market-driven strategy requires the company to have four characteristic which is?
Become money oriented
Follow the trend of the industry
Determining distinctive capabilities
Lead the market
The marketing and business strategy provide the resources used to achieve the objectives.
True
False
Designing the market-driven strategy consist of three activity, except?
Marketing targeting and strategic positioning
Innovation and new product strategy
Strategic Relationship
Strategic brand management
What is the challenges that is 'a recently arises issues' that the company need to anticipate?
Personal data security
Emerging market development
CSR
Economic and political issues
These are the component of mission, except?
Strategic Intent
Core Skills
Company Values
Customer Values
Strategy need to be adapted to the market needs and customers requirements.
True
False
What is the internal factors of the company?
Technology used by the R&D
Relationship with distributors
Customers loyalty
Competitors
New uses, new users, new product are the strategy categorized as?
Expand Market
Increase segment
Increase sales
Reduce cost
Market is attractive if, except?
It is large
High barrier to entry and exit
Rivalry are low
Unbothered by external factors
