Font size
Worksheetsadvertisement and public relation
Total questions: 40
Worksheet time: 24mins
The first modern ‘advertising agency’ started operating around in
1876, USA
1875, USA
1876, UK
1877, Egypt
Commercial messages and political campaign displays have been discovered in the ruins of
ancient Arabia
ancient Arab
ancient Asia
ancient Africa
What is the name of the first ad agency established in our country?
Ogilvy and Mather
Indian Advertising Agency
Modern Publicity Company
India’s Advertising Company
Who is a media planner?
one who selects the clients
one who selects the advertising media
one who selects the ad agency
one who selects the ad agency
———— is a form of oral communication involving questions and answers.
Speech
Campaign
Interview
Press release
Public relations is a _________ controlled phenomenon.
SENDER
RECEIVER
FEEDBACK
MESSAGE
What do you understand by ‘TRP’?
Television Reader Poll
Television Rating Poll
Television Rating Points
Television Rating Programme
Images and text in the print media are ———.
static
dynamic
none of the above
all of the above
Oral communication is also called ————communication
face to face
intrapersonal
interpersonal
The basic goal of public relations is to ———— the public.
distract
offend
attract
—— is an example of oral communication.
speech
poster
website
Written communication used to make an ————— announcement to the media
(a)
unfolded sheet of printed information presenting ————— a single message
newsletter
press release
brochure
fliers
Image on the internet offer scope for ——— and ————.
movement, sound
static, sound
voice, sound
image, sound
Hoarding is an example of ——— media.
(a)
The most important aspect of public relations is to focus on the _________.
product
public
service
Public relations is a (a) way communication process between an organistaion and its public.
Full form of PIB
(a)
The first woman public relations executive in history
GAUTAMI
SANGHAMITRA
SITA
LILITH
The first organised PR/Information set-up of the Government of India.
Central Publicity Board
Central Bureau of Information
Bureau of Public Information
All of the above
none of the above
COMMUNITY RELATIONS means
exercises to launch or introduce new products and encourage people to buy them
used to improve employer– employee relations.
to gain the goodwill of the community in which they operate
for political purposes to attract votes
Communication devices are used to improve employer-employee relations.
newsletters
bulletin boards
organizing special events
providing incentives
none of them
_________ and public relations are linked to each other.
communication
advertisement
television
new media
classified ads
direct but dull
bright and catchy
Jab main chota bachcha tha,
bari shararat karta tha.
Meri chori pakri jati,
Jab roshan hota Bajaj.
jingle
spot
classified
display
write one famous tagline for advertisement
Name two PR tools
What does a copywriter do?
makes photocopies of the ads.
writes the main slogan, taglines and dialogue of the ad
uses the typewriter.
Who heads the ad team?
Creative director
Market researcher
Copywriter
Film director
Who is a freelancer?
Someone who works for free
Someone who works independently in a permanent job with monthly salary and Provident Fund.
Someone who has a lot of free time in office
Someone who works independently and has no permanent employment with one organization and gets paid according to the work done, rather than a monthly salary
Who is a visualizer ?
one who writes the text for the ad
one who designs the ad
one who prepares the budget for the ad
one who helps in the production of the ad
Advertisement is direct and explicit.
true
false
i. Advertisement is a paid medium
ii. Public relation is an earned medium
both (i) & (ii) correct
both (i) & (ii) incorrect
only (i) is correct
only (ii) is correct
A spot is a rhyming song used to advertise a product.
true
false
What contributed to the rise of advertising?
Swadeshi movement
News agencies
New industries
Introduction of new printing technologies
What are the different types of advertisement
kind of advertisement
Service Advertising
Product Advertising
Institutional Advertising
Public Service Advertising
‘Jago Grahak Jago’- an example of?
service dvertisement
advertising campaign
Brand
local advertisement
none of the above
The Indian Society of Advertisers was formed in___________
1957
1950
1951
1954
Acta Diurna -a wall newspaper
Egypt
Rome
China
India
