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WorksheetsBasic Advertising (Media 101)
Total questions: 10
Worksheet time: 8mins
The point of advertising is (multiple):
To Convince
To Buy Product
To Persuade
To make funny commercial
All options are correct
Gerbang Kertasila is is an abbreviation of:
Gresik, Bangkalan, Mojokerto, Sidoarjo, Lamongan
Greater Bangkalan, Mojokerto, Sidoarjo, Greater Lamongan
Gresik, Bangkalan, Kertosono, Sidoarjo, Lamongan
Gresik, Bangkalan, Mojokerto, Sidayu, Larantuka
All options are wrong
Target Market is:
When you are not planning on buying something, but then you make a decision in the moment to buy it
The Group of people who are most likely to buy a product
When a famous person gets paid to have their product included in a movie or TV show
When a company pays to have their produce included in a movie or TV show
All options are correct
A tool for measuring television viewing is:
Ombrometer
Perimeter viewership
Peoplemeter/Nanometer
Peopleviewer
All options are correct
TV audience measurement gives information on:
Number of people watch a program and their demografic profile
Number of people watch a program and quality of the program content
Reason why audience watch TV and number of spots
Type of program and quality of the program content
All options are wrong
OTS or frequency is:
GRPs * R1+(%)
Impression/GRPs
GRPs/R1+ (%)
Universe * R1+(%)
All options are correct
Conversion rate can not be:
Negatif
Greater 100
Always 100
Zero
All options are wrong
SOS (share of spending) comes from ....... by brand:
% GRPs
% of reach 1+
% brand investment
% of Universe
All options are correct
Reach is:
number of people watch programs
GRPs * OTS
Number of unique people watch program(s)
All options are wrong
All options are correct
Maximum R1+ (%) curve can be :
close to 100%
negatif number
more than its GRPs
All wrong answer
All options are correct
