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Worksheets

Marketing

Total questions: 22

Worksheet time: 11mins

Name
Class
Date
1.

Personal presentation by the firm's sales force for the purpose of making sales and building customer relationships

a)

Personal Selling

b)

Salesperson

c)

Sales force management

d)

Team selling

2.

An individual representing a company to customers by performing one or more of the following activities: prospecting, communicating, selling, servicing, information gathering, and relationship building

a)

Personal Selling

b)

Salesperson

c)

Sales force management

d)

Team selling

3.

The analysis, planning, implementation, and control of sales force activities. it includes designing sales force strategy and structure and recruiting, selecting, training, supervising, compensating, and evaluating the firm's salespeople.

a)

Personal Selling

b)

Salesperson

c)

Sales force management

d)

Team selling

4.

Using teams of people from sales, marketing, engineering, finance, technical support, and even upper management to service large, complex accounts

a)

Customer sales force structure

b)

Territorial sales force structure

c)

Sales force management

d)

Team selling

5.

A sales force organization that assigns each salesperson to an exclusive geographic territory in which that salesperson sells the company's full line

a)

Customer sales force structure

b)

Territorial sales force structure

c)

Sales force management

d)

Team selling

6.

A sales force organization under which salespeople specialize in selling only to certain customers or industries

a)

Customer sales force structure

b)

Territorial sales force structure

c)

Sales force management

d)

Team selling

7.

Outside salespeople who travel to call on customers in the field.

a)

Sales quota

b)

Outside sales force

c)

Inside sales force

d)

Selling Process

8.

the steps that the salesperson follows when selling, which include prospecting and qualifying, preapproach, approach, presentation and demonstration, handling objections, closing, and follow-up.

a)

Sales quota

b)

Outside sales force

c)

Inside sales force

d)

Selling Process

9.

A standard that states the amount a salesperson should sell and how sales should be divided among the company's products.

a)

Sales quota

b)

Outside sales force

c)

Inside sales force

d)

Selling Process

10.

inside salespeople who conduct business from their offices via telephone, the internet, or visits from prospective buyers.

a)

Sales quota

b)

Outside sales force

c)

Inside sales force

d)

Selling Process

11.

The step in the selling process in which the salesperson tells the "value story" to the buyer,showing how the company's offer solve the customer problems

a)

Prospecting

b)

Preapproach

c)

Approach

d)

Presentation

12.

The steps in the selling process in which the salesperson meets the customer for the first time

a)

Prospecting

b)

Preapproach

c)

Approach

d)

Presentation

13.

the step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call.

a)

Prospecting

b)

Preapproach

c)

Approach

d)

Presentation

14.

The step in the selling process in which the salesperson seeks out, clarifies, and overcomes customer objections to buying.

a)

Handling objectives

b)

Closing

c)

Follow-up

d)

Sales Promotion

15.

the step in the selling process in which the salesperson or company identifies qualified potential customers.

a)

Prospecting

b)

Preapproach

c)

Approach

d)

Presentation

16.

The step in the selling process in which the salesperson asks the customer for an order

a)

Handling objectives

b)

Closing

c)

Follow-up

d)

Sales Promotion

17.

the last step in the selling process in which the salesperson follows up after the sale to ensure customer satisfaction and repeat business

a)

Handling objectives

b)

Closing

c)

Follow-up

d)

Sales Promotion

18.

Sales promotion tools used to boost short-term customer buying and involvement or to enhance long-term customer relationships

a)

Consumer promotions

b)

Trade promotions

c)

Business Promotions

d)

Sales Promotion

19.

Sales promotion tools used to persuade resellers to carry a brand, give it shelf space, promote it in advertising, and push it to consumers.

a)

Consumer promotions

b)

Trade promotions

c)

Business Promotions

d)

Sales Promotion

20.

sales promotion tools used to generate business leads, stimulate purchases, reward customers, and motivate salespeople

a)

Consumer promotions

b)

Trade promotions

c)

Business Promotions

d)

Sales Promotion

21.

Short-term incentives to encourage the purchase or sale of a product or service

a)

Consumer promotions

b)

Trade promotions

c)

Business Promotions

d)

Sales Promotion

22.

Short-term incentives to encourage the purchase or sale of a product or service

a)

Handling objectives

b)

Closing

c)

Follow-up

d)

Sales Promotion