WorksheetsMarketing
Total questions: 22
Worksheet time: 11mins
Personal presentation by the firm's sales force for the purpose of making sales and building customer relationships
Personal Selling
Salesperson
Sales force management
Team selling
An individual representing a company to customers by performing one or more of the following activities: prospecting, communicating, selling, servicing, information gathering, and relationship building
Personal Selling
Salesperson
Sales force management
Team selling
The analysis, planning, implementation, and control of sales force activities. it includes designing sales force strategy and structure and recruiting, selecting, training, supervising, compensating, and evaluating the firm's salespeople.
Personal Selling
Salesperson
Sales force management
Team selling
Using teams of people from sales, marketing, engineering, finance, technical support, and even upper management to service large, complex accounts
Customer sales force structure
Territorial sales force structure
Sales force management
Team selling
A sales force organization that assigns each salesperson to an exclusive geographic territory in which that salesperson sells the company's full line
Customer sales force structure
Territorial sales force structure
Sales force management
Team selling
A sales force organization under which salespeople specialize in selling only to certain customers or industries
Customer sales force structure
Territorial sales force structure
Sales force management
Team selling
Outside salespeople who travel to call on customers in the field.
Sales quota
Outside sales force
Inside sales force
Selling Process
the steps that the salesperson follows when selling, which include prospecting and qualifying, preapproach, approach, presentation and demonstration, handling objections, closing, and follow-up.
Sales quota
Outside sales force
Inside sales force
Selling Process
A standard that states the amount a salesperson should sell and how sales should be divided among the company's products.
Sales quota
Outside sales force
Inside sales force
Selling Process
inside salespeople who conduct business from their offices via telephone, the internet, or visits from prospective buyers.
Sales quota
Outside sales force
Inside sales force
Selling Process
The step in the selling process in which the salesperson tells the "value story" to the buyer,showing how the company's offer solve the customer problems
Prospecting
Preapproach
Approach
Presentation
The steps in the selling process in which the salesperson meets the customer for the first time
Prospecting
Preapproach
Approach
Presentation
the step in the selling process in which the salesperson learns as much as possible about a prospective customer before making a sales call.
Prospecting
Preapproach
Approach
Presentation
The step in the selling process in which the salesperson seeks out, clarifies, and overcomes customer objections to buying.
Handling objectives
Closing
Follow-up
Sales Promotion
the step in the selling process in which the salesperson or company identifies qualified potential customers.
Prospecting
Preapproach
Approach
Presentation
The step in the selling process in which the salesperson asks the customer for an order
Handling objectives
Closing
Follow-up
Sales Promotion
the last step in the selling process in which the salesperson follows up after the sale to ensure customer satisfaction and repeat business
Handling objectives
Closing
Follow-up
Sales Promotion
Sales promotion tools used to boost short-term customer buying and involvement or to enhance long-term customer relationships
Consumer promotions
Trade promotions
Business Promotions
Sales Promotion
Sales promotion tools used to persuade resellers to carry a brand, give it shelf space, promote it in advertising, and push it to consumers.
Consumer promotions
Trade promotions
Business Promotions
Sales Promotion
sales promotion tools used to generate business leads, stimulate purchases, reward customers, and motivate salespeople
Consumer promotions
Trade promotions
Business Promotions
Sales Promotion
Short-term incentives to encourage the purchase or sale of a product or service
Consumer promotions
Trade promotions
Business Promotions
Sales Promotion
Short-term incentives to encourage the purchase or sale of a product or service
Handling objectives
Closing
Follow-up
Sales Promotion
