WorksheetsMarketing Made Simple Ch 1-4
Total questions: 14
Worksheet time: 10mins
Name
Class
Date
1.
What are the 5 Steps in this book’s Marketing Plan?
a)
Create a BrandScript
b)
Create a one-liner
c)
Wireframe a landing page
d)
Create a lead generating PDF
e)
Create an email campaign
1)
2)
3)
4)
5)
2.
What are the 3 stages of a relationship?
a)
Curiosity
b)
Enlightenment
c)
Commitment
1)
2)
3)
3.
What are these all examples of?
The header on your website, The Subject line of your email, The opening statement of your proposal, The title of your lead generator, Your elevator pitch, The First line of your keynote address
a)
Places people never look
b)
Places to get someone's attention
c)
Places businesses never focus on
d)
Places that get too much attention
4.
What Sales Funnel tool would we use for the Curiosity Stage of a relationship?
a)
Sales email campaigns
b)
One-liner
c)
Lead generators
5.
What Sales Funnel tool would we use for the Commitment Stage of a relationship?
a)
Sales email campaigns
b)
One-liner
c)
Lead generators
6.
What Sales Funnel tool would we use for the Enlightenment Stage of a relationship?
a)
Sales email campaigns
b)
One-liner
c)
Lead generators
7.
What should we talk about in our marketing materials?
a)
What a great product we have
b)
Benefits of using our product
c)
Clients we have worked with in the past
d)
Solutions to customer problems
8.
What are 2 mistakes businesses make in getting orders?
a)
The price is too high
b)
Asked to purchase too early in the relationship
c)
Didn't ask to purchase
d)
Too many product options
9.
How many touchpoints does it take before someone will place an order?
a)
3
b)
5
c)
8
d)
12
10.
What is the best way to stay in a relationship with a customer?
a)
Call them on the phone
b)
Email them
c)
Get their Discord
d)
Tag them on Social Media
11.
What do people confuse with marketing?
a)
Branding
b)
Salesmanship
c)
Social Media
12.
What is a key to going viral? (According to the book)
a)
Create a cute cat video
b)
Only post of Tik-Tok
c)
Repeat your One-Liner
d)
Try many marketing messages to see what works
13.
Put the One- Liner in order.
a)
Do you have trouble sleeping at night?
b)
Our buckwheat pillow helps you stay cool and get to sleep quickly
c)
Wake up rested and ready for the day
1)
2)
3)
14.
Which of these are perfect places for your One-Liner?
a)
First sentence of your website
b)
Final paragraph of every email
c)
Social Media profile
d)
Arm tatoo
100 %
