Font size
WorksheetsLesson 2 Quiz - Environment and Market
Total questions: 14
Worksheet time: 9mins
______________ refers to luxury and extravagance that signify wealth and an expensive way of living.
NEED
WANT
BUSINESS
COST OF LIVING
The following are examples of peoples’ basic needs, EXCEPT:
Recreation
Shelter
Clothing
Food
Which of the following should be considered first by a prospective entrepreneur in choosing the right location for his/her store?
Type of merchandise
The access of the target customers
The attractiveness of the store layout
The prevailing prices of goods in the area
Aaron plans to put a “digi-print” studio in their locality. Which of the following will help him determine his plan for a success setting up of his business?
Survey of consumer associations
Checking for similar business to avoid competition
Getting feedback on the quality of service
Conduct a SWOT analysis
Howard studies the population in his immediate community. He is doing this to –
identifies his would be “suki”.
predicts his biggest buyer.
selects his favorite costumers.
determines whom to sell his product or service.
When an entrepreneur improves and alter products to make it more appealing to target consumers, he/she is doing an -------- of the product.
alteration
invention
innovation
improvisation
_____________ are other businesses who can offer the same or similar goods and services to your customers.
Enemy
Business partners
Competitors
Customers
_____________________ refers to essential to every individual so he/she may be able to live with dignity and pride in the community of people.
business
basic needs
wants
luxury
These are internal in the organization. They relate to resources owned by an organization that you have control over and also extent of its marketing. (Please select 2 answers)
Strengths
Weaknesses
Opportunities
Threats
This refers to the process of making a new product to be solve by a business or enterprises to its customers.
Concept Development
USP
Finding Value
Product Development
There should be something in your product that would give consumers a good reason to go back and buy more.
Finding Value
Innovation
Unique Selling Proposition
Value Proposition
You are making / providing this product not for yourself but for the target customers to increase sales and earn profit.
Use empathy.
Finding Value
Identify customers desires
Discover customers genuine reason for buying the product
Create a symbol of your business and consistent with your tagline and displace it strategically.
Branding
Design a logo
Practice consistency
Tagline
It is a marketing practice of creating a name, a symbol or design that identifies & differentiates products or services from the rest.
(a)
