wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

Lesson 2 Quiz - Environment and Market

Total questions: 14

Worksheet time: 9mins

Name
Class
Date
1.

______________ refers to luxury and extravagance that signify wealth and an expensive way of living.

a)

NEED

b)

WANT

c)

BUSINESS

d)

COST OF LIVING

2.

The following are examples of peoples’ basic needs, EXCEPT:

a)

Recreation

b)

Shelter

c)

Clothing

d)

Food

3.

Which of the following should be considered first by a prospective entrepreneur in choosing the right location for his/her store?

a)

Type of merchandise

b)

The access of the target customers

c)

The attractiveness of the store layout

d)

The prevailing prices of goods in the area

4.

Aaron plans to put a “digi-print” studio in their locality. Which of the following will help him determine his plan for a success setting up of his business?

a)

Survey of consumer associations

b)

Checking for similar business to avoid competition

c)

Getting feedback on the quality of service

d)

Conduct a SWOT analysis

5.

Howard studies the population in his immediate community. He is doing this to –

a)

identifies his would be “suki”.

b)

predicts his biggest buyer.

c)

selects his favorite costumers.

d)

determines whom to sell his product or service.

6.

When an entrepreneur improves and alter products to make it more appealing to target consumers, he/she is doing an -------- of the product.

a)

alteration

b)

invention

c)

innovation

d)

improvisation

7.

_____________ are other businesses who can offer the same or similar goods and services to your customers.

a)

Enemy

b)

Business partners

c)

Competitors

d)

Customers

8.

_____________________ refers to essential to every individual so he/she may be able to live with dignity and pride in the community of people.

a)

business

b)

basic needs

c)

wants

d)

luxury

9.

These are internal in the organization. They relate to resources owned by an organization that you have control over and also extent of its marketing. (Please select 2 answers)

a)

Strengths

b)

Weaknesses

c)

Opportunities

d)

Threats

10.

This refers to the process of making a new product to be solve by a business or enterprises to its customers.

a)

Concept Development

b)

USP

c)

Finding Value

d)

Product Development

11.

There should be something in your product that would give consumers a good reason to go back and buy more.

a)

Finding Value

b)

Innovation

c)

Unique Selling Proposition

d)

Value Proposition

12.

You are making / providing this product not for yourself but for the target customers to increase sales and earn profit.

a)

Use empathy.

b)

Finding Value

c)

Identify customers desires

d)

Discover customers genuine reason for buying the product

13.

Create a symbol of your business and consistent with your tagline and displace it strategically.

a)

Branding

b)

Design a logo

c)

Practice consistency

d)

Tagline

14.

It is a marketing practice of creating a name, a symbol or design that identifies & differentiates products or services from the rest.

(a)