The majority of people believe advertisers should spend more money on billboards, so billboards are objectively the best form of advertisement.

Despite the fact that our Q4 numbers are much lower than usual, we should push forward using the same strategy because our CEO Barbara says this is the best approach.

We can either agree with Barbara's plan, or just let the project fail. There is no other option.

Two members of my team have become more engaged employees after taking public speaking classes. That proves we should have mandatory public speaking classes for the whole company to improve employee engagement.

Even though every project Brad has managed in the last two years has run way behind schedule, I still think we can chalk it up to unfortunate circumstances, not his project management skills.

Our blog views were down in April. We also changed the color of our blog header in April. This means that changing the color of the blog header led to fewer views in April.

One of our clients doubled their conversions after changing all their landing page text to bright red. Therefore, changing all text to red is a proven way to double conversions.

Lisa sold her first startup to an influential tech company, so she must be a successful entrepreneur. (She ignores the fact that four of her startups have failed since then.)

Lola thinks the best way to improve conversions is to redesign the entire company website, but John is firmly against making any changes to the website. Therefore, the best approach is to redesign some portions of the website.

Barbara believes the marketing agency's office is haunted, since no one has ever proven that it isn't haunted.

I don't understand how redesigning our website resulted in more conversions, so there must have been another factor at play.

John: No marketer would ever put two call-to-actions on a single landing page.

Barbara: Lola, a marketer, actually found great success putting two call-to-actions on a single landing page for our last campaign.

John: Well, no true marketer would put two call-to-actions on a single landing page, so Lola must not be a true marketer.

Barbara: We should review these data sets again just to be sure they’re accurate.

Tim: I figured you would suggest that since you’re a bit slow when it comes to math.

Lola: I don't think John would be a good fit to manage this project, because he doesn't have a lot of experience with project management.

John: But you don't have a lot of experience in project management either!